Validity, a provider of data quality and email marketing solutions, introduced MailCharts SMS, a solution that powers text messaging campaign planning for ecommerce marketing teams With MailCharts SMS, Validity hopes to empower marketers with deep insight into companies’ email marketing strategies. While MailCharts has traditionally been geared toward email marketing, the latest innovation broadens this […]
Microsoft introduced Microsoft Viva Sales, which enriches any CRM system with customer engagement data from Microsoft 365 and Microsoft Teams and leverages artificial intelligence to provide personalised recommendations and insights for sellers. Viva Sales enables sellers to capture insights from across Microsoft 365 and Teams, eliminate manual data entry, and receive AI-driven recommendations and reminders. […]
Knock CRM, providers of a CRM and performance management platform for multifamily property owners and managers, introduced AI Voice and Call Intelligence. Both tools integrate into the Knock CRM platform and enable leasing teams to leverage artificial intelligence to improve conversions and engage in natural dialogue with each caller. Call Intelligence captures data on every […]
InMoment has acquired ReviewTrackers, a customer review management software provider. It helps companies understand and manage their customer reviews across more than 100 sites. Financial terms of the deal were not disclosed. The acquisition strengthens InMoment’s capabilities for both solicited and unsolicited feedback. Customers can now leverage direct surveys, digital feedback, online ratings and reviews, […]
Morocco-based on-demand temporary staffing platform Jobop has raised $1 million in a seed round led by Azur Innovation Fund, with participation from Plug and Play, and business angels. The round was closed in April this year. Jobop was launched early 2021. The funds will be used to further improve its tech product and expand to […]
There are dramatic variances in rates of continuous play, driven by the combination of TV set model, streaming device, and publisher app being used. How does it affect advertising? Did you know that on an average, 8-10 per cent of overall streaming impressions were delivered when the TV was shut off? GroupM, WPP’s media investment […]
Account-based marketing platform RollWorks, a division of NextRoll, celebrated continued momentum across its platform as the ABM provider high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalisation. RollWorks now supports LiveRamp’s identifier, RampID […]
The package does not require users to have a high level of FSL knowledge The Salesforce research team has open-sourced its few-shot NLP package named TaiChi.The package does not require users to have a high level of FSL knowledge. It is intended for data scientists and software engineers who wish to construct proof-of-concept products or […]
Riddle announced the release of its Quiz Marketing Benchmarks Report – the data-driven analysis about using online quizzes for marketing, data collection, and audience engagement. Based on 3.3 billion data points from quizzes built with Riddle in 2021, the report gives marketers clear and compelling evidence that quiz marketing is a valuable and viable way […]
Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s retail brands, announced the launch of Bluecore Mobile. The company that previously replaced blast messaging with 100 per cent personalised communications on email, digital ads and ecommerce sites is now doing the same on mobile. For the first time ever, […]
