YAAP, a content and influencer marketing company with operations in the UAE, has fully acquired Crayons Communications, an advertising agency. The 100 per cent acquisition will see Crayons Communications merge with YAAP. “YAAP has been actively looking to expand its presence in the UAE in particular and the GCC region as a whole. The Crayons […]
Demandbase launched a unified sales intelligence and account engagement platform that’s directly integrated into CRM. The new release further enables a view into historical timelines of all activities, product and competitor intent, persona-based engagement heatmaps, and more. Built to deliver account intelligence in a single view, this new integrated capability brings together first-party and behavioural […]
Cyara, provider of the Automated Customer Experience (CX) Assurance Platform, unveiled chatbot testing features with the latest release of Cyara Botium. With Cyara Botium, companies can improve and continuously test the customer chatbot experience across all channels and platforms in all phases of chatbot development. Cyara Botium also addresses the rise in chatbot data breaches […]
Strategy to turn Dubai into one the world’s top 10 metaverse economies as well as a global hub for the metaverse community. The ruler of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, launched the Dubai Metaverse Strategy that aims to turn Dubai into one the world’s top 10 metaverse economies as well as […]
Infiniti, an automotive brand appoints Z7 Communications, regional luxury communications, digital, and events agency, has been appointed as its representative in the Middle East Infiniti’s vision is to build luxury experiences and is committed to create modern Japanese sophistication transcends its vehicles. “We are beyond proud to be representing Infiniti in the Middle East as […]
Stllr Network closed a six-figure investment amount after a public beta launch from 500 Global, angel investors through Women Spark and Falak Angels. Stllr provides companies with a plug-and-play marketing model through experimenting with different campaigns like SEO, media buying, social media and more. The funds will be used to hire local talent and regional […]
Stagwell announced the acquisition of Apollo Program, a real-time, AI-powered SaaS platform that uncovers consumer, creative and contextual insights for scaled modern marketing. Apollo will be integrated with Stagwell’s data and insights unification tool, Consumer Understanding and Engagement (CUE), and is the first acquisition made by the Stagwell Marketing Cloud. Apollo’s enterprise technology tools will […]
Microsoft announced that it plans to join forces with Majid Al Futtaim to empower regional startups and SMEs through the Dubai-based retail giant’s Launchpad Program. As a partner in the Majid Al Futtaim Launchpad accelerator initiative, Microsoft intends to commit resources and expertise to startups and SMEs across the Middle East and North Africa. “The […]
The Iraq-based ecommerce business, Orisdi has raised a new six figure investment round that included the participation of existing and new investors. The round was facilitated by the Iraqi Angel Investors Network and served to reinforce the continuous growth of the business and the growing potential of ecommerce in Iraq. The round also saw the […]
ChannelAdvisor Corporation, a provider of cloud-based ecommerce solutions that enable brands and retailers to increase global sales, announced new integrations and platform capabilities to help improve product visibility, meet new sources of consumer demand and increase operational efficiencies. “With more than 350 marketplace and retail integrations, ChannelAdvisor’s commitment to helping brands reach consumers across all […]
