DirectIQ, a technology company, has recently launched an email marketing software that enables businesses to launch effective email campaigns by automating the process and integrating the platform with numerous popular websites. The software offers multiple beneficial features including a dashboard with a clear and user-friendly interface that shows detailed information of relevant metrics. Email marketing […]
Careem announces the acquisition of the assets of Denarii, a Dubai-based money transfer platform that integrates fintechs and financial institutions with remittance aggregators, banks, exchanges and wallets globally. Founded in 2019 by Jon Santillan and Walfrido Perez, Denarii’s proprietary money transfer technology uses a single API call to enable fintechs like Careem Pay to facilitate […]
GfK, a provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study. The study is aimed at understanding how Middle East Consumers feel about key evolving trends happening globally as well as here in the Middle East and seeks to uncover key trends, barriers, needs, gaps, and drivers impacting […]
TryMyUI, a user experience testing provider, announced that it has acquired Stitchology.ai, a session replay and comprehensive web analytics tool. This new acquisition will allow TryMyUI to create the first-ever product for maximising product-led growth. Together, the companies will provide an end-to-end digital experience solution to help businesses drive online revenue. With the integration of […]
InMobi, a provider of content, monetisation and marketing technologies, has integrated its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP), giving companies direct access to premium in-app supply and global user base at scale. Previously, InMobi’s international audiences had only been available through third-party exchanges; this collaboration provides direct inventory, increased transparency, […]
RFPIO, a response management platform provider, is integrating Seismic’s sales enablement solutions into its platform. Now, sales teams can share customer-ready content between the two platforms. “Today’s buyers are more informed and empowered than ever, which means sellers need to be prepared and enabled to deliver a great experience from the first buyer interaction all […]
Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands […]
Twitter has announced the addition of branded likes in Saudi Arabia and few other regions. Branded likes will let advertisers transform Twitter’s like button into customised animations. Twitter says trials have shown that branded likes drive conversation and engagement around launches and brand moments, and create memorable, interactive experiences with consumers. Some moments deserve special […]
TINT has integrated its visual user-generated content platform with Shopify to help ecommerce retailers leverage the voice of their customers to increase sales Through this integration, users of TINT and Shopify can do the following: Collect and display social content; Configure multi-product linking; Publish unlimited gallery and carousel widgets; and Analyse advanced user-generated content insights. […]
The Audience Collective, an innovative, insight-driven collection of specialist agencies has announced its latest expansion into The Middle East. Teaming talent with technology, The Audience Collective is a global communications group which employs over 220 specialists in twelve offices across all aspects of the marketing mix. From branding, research, strategy, data analytics and profiling through […]
