Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum announced a new “metaverse strategy” that he says will create 40,000 new virtual jobs and add $4 billion to the city’s GDP within five years. “The strategy focuses on nurturing talent and investing in future skills by providing the necessary Metaverse training support for developers, […]
Cloud communications company Infobip has integrated its WhatsApp and SMS channels with Microsoft Dynamics 365 Sales and Dynamics 365 Marketing. Businesses using Dynamics 365 Sales can now use Infobip to build personalised customer communication campaigns using text messages and benefit from WhatApp’s enhanced features, such as graphics and video capabilities. This includes sending personalised coupons […]
UAE-headquartered omnichannel ordering and data-driven marketing platform, ChatFood, has announced a bridge round of $3 million led by Antler with a reserved amount for key strategic Saudi partners. The funds will be primarily applied towards setting up operations in Saudi Arabia, where the market is expected to reach over $25 billion by 2026, as well […]
Nielsen is expanding its cross-platform measurement of YouTube across computer, mobile and connected TV devices to more accurately compare audiences to linear TV, giving media buyers greater comparability than ever before. Nielsen Four-Screen Ad Deduplication methodology enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear […]
INEO Tech, the developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, announced a programmatic partnership with Broadsign, a platform provider for digital-out-of-home (DOOH) programmatic advertising. With this agreement, advertisers and media buying agencies who utilise Broadsign’s Reach platform will gain access and be able to purchase ad […]
The Fashion Kingdom, Egypt’s curated fashion, beauty and home accessories ecommerce marketplace with 360 value proposition for brands, announced the successful completion of a $2.6 million seed funding round. Proceeds will be used to accelerate TFK’s efficient growth, build scalable technology and grow the team. Another strategic priority is to strengthen and scale TFK’s 360 […]
Croud, a global digital marketing agency, announced that it was appointed by Ooredoo Group, a Qatar-headquartered telecommunications company, as its lead digital agency. The appointment will mark Croud’s expansion into the MENA market. Croud will service Ooredoo Group and its MENA companies – including Qatar, Kuwait and Iraq – with paid search, paid social, programmatic, […]
Harvard Business Review Analytic Services released a new report sponsored by Intercom, the Engagement OS, called “Future-Proofing Businesses with Modern Customer Engagement”. It reveals a significant gap in how companies are engaging with their customers. This comes at a time when delivering exceptional experiences is even more critical to retention and revenue, amidst both an […]
CommScope announced that it has collaborated with Microsoft to create a converged private wireless network solution, enabling new low-latency and mobile applications to transform industrial manufacturing. CommScope successfully deployed the combined solution using Microsoft Azure private MEC and CommScope CBRS access points in its own manufacturing innovation centre in Shakopee, Minnesota. Through this cloud-connected, low-latency […]
Stravito, an enterprise insights platform provider, is partnering with KnowledgeHound, a search-based survey analysis platform provider, to deliver a fully centralised insights management experience. This integration will allow joint customers to access all of their survey research data in KnowledgeHound from within the Stravito interface and link to data visualisation tools inside of KnowledgeHound that […]
