Mashreq Bank and Galaxy Racer (GXR), a transmedia powerhouse focused on esports, content creators, music and sports, headquartered in Dubai, announce a new partnership. The one-year collaboration will see Mashreq and Galaxy Racer create an engaging content series and launch gaming tournaments. As the first official partnership of its kind in the region, the collaboration […]
Equativ, an ad monetisation platform, announced its strategic investment in Nowtilus, the digital video personalisation company that facilitates broadcaster and publisher transitions to digital streaming, featuring, interoperability, and flawless ad-delivery, and scale. After the recent announcement of its rebranding, shifting away from Smart to Equativ to settle the complete integration of its unified and comprehensive […]
Dubai’s property portal, houza, raised $5.5 million in a pre-Series A round from UAE’s top real estate agencies. Co-founded in 2020, by CEO Barry Judge, houza.com is on a mission to challenge the fundamentals of the UAE real estate industry by driving down listing costs for agencies, and hosting only selective and carefully screened agencies. […]
Online food delivery platform, Deliveroo, has enhanced its focus on rider wellbeing to ensure their safety and satisfaction. By prioritising safety improvements and guidelines, adding new measures to a range of domains, and introducing new incentives, Deliveroo’s agency riders are the focal point of the aggregator’s summer plans this year. At Deliveroo, rider safety and […]
ZoomInfo, a provider of go-to-market software, data, and intelligence, is partnering with Sales Confidence, enabling revenue professionals to benefit from ZoomInfo’s sales and data privacy compliance solutions. “We are thrilled to partner with Sales Confidence and share our vision to elevate sales professionals and equip them to increase revenue,” said Ray Mariano, senior vice president […]
Zain Bahrain, a telecommunications industry innovator in the kingdom, has launched a new feature via its app and portal showing how fast the telecom attends to various customer interactions. The first of its kind in the kingdom, the page will present to the public the average ‘time to serve’ they can expect from Zain Bahrain’s […]
Forsta, a provider of market research and customer experience (CX) technology, launched Digital Diaries mobile ethnography app, designed to obtain actionable, qualitative insights at scale. Available for iOS and Android devices, the mobile app complements Forsta’s desktop customer journey and ethnography solution. It is available to users of the Forsta HX (Human Experience) platform, which […]
Etihad Airways, the national airline of the UAE, has announced the upcoming release of the airline’s first non-fungible token (NFT) collection, ‘EY-ZERO1’. The utility-driven series features ten highly detailed 3D aircraft models, each one showcasing a unique Etihad Airways Boeing 787 Dreamliner livery. A total of 2003 limited-edition collectibles, symbolising the year when Etihad Airways […]
Creatio, providers of a platform to automate workflows and CRM , has updated its Marketplace offerings with 20 new applications, connectors, and add-ons developed by Creatio partners. Creatio Marketplace offers ready-to-use apps and vertical solutions to extend platform functionality. These solutions are intended to simplify, accelerate, and automate everyday tasks. Here are some of the […]
EnTribe, the first-of-its-kind SaaS platform for community and content development, announced the results of a proprietary survey designed to highlight how the implementation of user-generated content (UGC) within brand marketing initiatives can positively impact consumer engagement and purchasing decisions. The heightened consumer demand for authenticity and representation from brands has phased out the traditional influencer […]
