Global messaging provider MessageMedia has acquired Smooth Messenger, a text messaging application that integrates with Zoho, a customer relationship management platform. A Smooth Messenger is one of the most feature-rich SMS integrations within the Zoho CRM platform that allows businesses to seamlessly send two-way messages to their contacts via SMS and MMS. With Smooth Messenger, […]
8×8, an integrated cloud communications platform provider, released the 8×8 Connect Automation Builder, a no-code multichannel communications management solution. The new 8×8 communications platform-as-a-service (CPaaS) solution offers a visual way to build communication workflows. The Automation Builder is delivered via the 8×8 Connect multichannel communications management platform that allows organisations to manage text and voice […]
Storyblok, a headless content management system (CMS) that enables developers and marketers to deliver powerful content experiences on any digital platform, announced the launch of its $1.5 million partner fund. This new fund enables Storyblok to support the growth and success of its agency partners and develop co-marketing activities that evangelise a best-of-breed, headless architecture […]
Mindworks by Mintegral announced updates to Playturbo, its self-service element-based creative production platform for playable ads. The Playturbo platform now provides hundreds of premium playable ad templates and a new drag-and-drop feature giving complete control over production in just a few clicks. Playable ads have quickly become one of the most popular ad formats among […]
Social UGC, influencer marketing, and ratings & reviews company Pixlee TurnTo announced new Instagram Reels functionality that enables brands to collect, curate and publish user-generated Instagram Reels within the Pixlee TurnTo Social UGC platform. This new feature expands on the company’s existing feature set that enables brands to harness user-generated content from Instagram for marketing […]
Miro, the online platform accelerating innovation through visual collaboration, today announced the availability of Miro for Google Meet. Created in partnership with Google Workspace, the integration enhances the Google Meet experience through the ability to quickly launch Miro and begin collaborating on new or existing boards without switching apps. Miro for Google Meet is the […]
TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutions. It provides new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilises machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad […]
Search Discovery, a business transformation company focused on using data to drive clients’ business impact, has acquired Allturna, a Salesforce Marketing Cloud Engagement Partner specialising in Health and Life Sciences. Search Discovery is now uniquely positioned to help Salesforce Marketing Cloud clients fully utilise the platform’s capabilities. Search Discovery has been a Salesforce Marketing Cloud […]
Account-based marketing platform RollWorks, a division of NextRoll, announced the launch of Journey Events for HubSpot, delivering consolidated account-level visibility, all within the HubSpot interface. It enables B2B organisations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimised. RollWorks’ latest […]
Google announced that its Ads Creative Studio tool is now available to all businesses, providing a streamlined way to construct new ad content from your existing assets. Initially launched in beta mode last year, Ads Creative Studio enables advertisers to create multiple versions of a single display or video ad. As explained by Google: “[The […]
