News

Adobe GenStudio for Commerce Media Networks is a new offering that enables global retailers to help partner brands become active advertisers on commerce media networks.

Adobe Brand Visibility is a comprehensive solution for GEO that combines the capabilities of Adobe LLM Optimizer with Semrush’s AI Optimization.

The integration embeds Gracenote content intelligence directly within PubMatic's platform for activation across premium streaming inventory.

AI Search Lift complements emerging AEO (answer engine optimisation) and GEO (generative engine optimisation) strategies by adding an outcomes layer.

With the Claritas-Comcast integration, marketers can improve audience precision, better manage reach and frequency, and gain a clearer view of performance across premium video.

Creative Advisor brings predictive intelligence to the creative process, helping advertisers evaluate and optimise new TV creatives before media spend begins.

The acquisition will bring Fin’s customer agent platform to companies, accelerating time-to-value and expanding Salesforce’s ability to deliver autonomous agents.

Optimizely’s agent platform now enables brands to create a microsite for every target buyer – built, governed, and continuously optimised by AI agents.

Unlimitail will deploy NIQ’s measurement capabilities as a core component, alongside a new data clean room environment and enhanced AdTech infrastructure.

MNTN’s new HubSpot integration brings CTV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurable revenue.