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Brand Effect Pro helps marketers optimise cross-channel ad campaigns with fast, actionable insights, AI-driven creative evaluation, and competitive benchmarking across OLV, linear, and social media channels.

The product innovations from PayPal and Google help advance the intelligent agent revolution, equipping consumers, merchants, and developers with flexible tools to engage in the next generation of digital commerce.

Grupo Comercial Chedraui has worked with Algonomy to roll out Active Content, aimed at delivering meaningful, real-time content to its customers across channels like email, SMS, and WhatsApp.

The $27.5 million investment, which is a mix of Series A equity and debt, will accelerate Markup AI’s product development, expand developer integrations, and scale go-to-market efforts globally.

Through the relationship, NIQ’s consumer insights, including digital purchase data, will be available in Decentriq’s privacy-preserving clean rooms, enabling advertisers to utilise the data for audience profiling and closed-loop measurement.

Through this partnership, Skai’s platform is now integrated with Moloco’s network of retail media inventory, unlocking streamlined access to high-performing retailers across the globe.

Markethinking represents a fundamental shift from prompt-driven AI tools to autonomous agents that independently research, analyse, strategise, and execute complex marketing decisions with minimal human intervention.

Later's Brand Suitability Insights analyses 12 categories, from profanity to competitor conflicts, to help mitigate potential downsides while also surfacing the upsides of creator partnerships.

Advertisers using Amazon DSP can now extend their omnichannel campaigns to include SiriusXM Media's premium audio inventory, reaching engaged audiences with efficient and effective campaigns based on Amazon’s first-party signals.

With its new AI-powered video generator, currently in beta, brands can upload their existing marketing materials or website content onto the Universal Ads platform to begin their ad creation.