Businesses are increasingly relying on sentiment analysis tools to determine their brand worth and tailor customer experiences. What aspects of banking do customers despise the most? A bank in Johannesburg was deeply worried about its value perception in the highly competitive market and leveraged Repustate’s AI-powered sentiment analysis API to derive data from two […]
Providing organisations with SaaS solutions, Freshworks makes it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and resolve customer issues Building relevant products might be fairly straightforward but incredibly difficult to execute and succeed at, and that is where Freshworks’ success lies. In 2010, a broken television […]
Semantics is the study of meaning, reference, or identifying context and uncovering the truth. In semantic advertising, ads are created based on the value of the webpage on which the ads will be hosted — marketers identify and advertise on websites whose content has a semblance to the product that needs to be advertised. Semantic […]
Before moving forward in your digital transformation journey, it’s essential to understand where you stand. It’s not uncommon to have buzzwords flying in the real or virtual meeting room. Some marketing teams are guilty of overusing terms like personalisation, customer experience, Net Promoter Score and data analytics without having the inherent capabilities to action these […]
App marketing analytics platform Adjust released its annual Mobile App Trends Report, which shows mobile app growth continuing to accelerate globally in 2021. The report — based on Adjust’s top 2,000 apps and its dataset of apps tracked across gaming, e-commerce, and fintech — analyses long-term trends in installs, sessions, time spent in-app, retention and re-attribution rates across […]
On the long-standing dilemma about walking a fine line between wanting both personalisation and privacy, Facebook, which has been decrying Google and Apple’s moves to kill third-party cookies effectively, answered the crucial digital marketing question at a roundtable on May 27 attended by Martechvibe. “Privacy and personalisation can co-exist,” said Ben Savage, Software Engineer at […]
The rising eCommerce revenues have impacted digital marketing in the GCC, indicating an increasing business value Hugo Boss recently announced their online expansion to another 12 countries, of which five are in the Gulf Cooperation Council (GCC) region. The increasing digital presence and marketing in the GCC look optimistic, but let us have an in-depth […]
Accelerated by the pandemic, AR/VR marketing has gripped real estate, helping customers to make informed decisions from the comfort of their home Typically, a real estate agent or an advertisement promises a garden, security system, and a garage to prospective homebuyers, but on a real-life visit, one might find a swing set for a garden, […]
Marketers collect a lot of data from their customers from various channels to be customer-centric and updated with the market’s pulse. To be omnipresent for customers, marketers adopt an omnichannel customer engagement and data collection model. As such, most data comes in through systems like Customer Relationship Management (CRM) or Enterprise Resource Planning (ERP) systems. […]
In the dot-com era, in the late ‘90s and early 2000s, too many companies, vowing to change the world, were chasing what at the time were too few users, and they were doomed to failure, but we all know, there were clear winners such as Facebook, Amazon and Walt Disney. They survived the bust to […]
