Martech

Due to changes in customers’ needs following the pandemic, the business model once proven for the region is no longer relevant. Announcing the launch of its comprehensive new report, written in collaboration with NielsenIQ, an Advent International portfolio company, Bain & Company Middle East highlights how companies operating in the Gulf Cooperating Council (GCC) have […]

Market technology has experienced rapid changes over the last two years, and this trend will continue in 2022. A Capital Economics report said the Kingdom of Saudi Arabia could expect its economy to grow by 6.3 per cent in 2022 2022 is predicted to be the second “golden age” of MarTech, with the most powerful […]

Here we deduce the kingdom in numbers to capture its advancement in digital space and investment in technology The total population of Saudi Arabia is estimated to be 35.08 million (2021), with more than 84 per cent of the country living in urban areas. Saudi youth make up 75 per cent of the total UAE […]

More than 70 per cent of companies accelerated their digital transformation plans by at least a year, with the cloud being a key driver of such developments. Cloud computing has evolved as an innovation in the computing field, providing a realm of opportunities for organisations, with benefits such as flexibility, scalability, availability, and cost-saving. To […]

From cognitive cities to blockchain boot camps, the Saudi Arabian ministry is pulling out all the stops to make sure Vision 2030 sees fruition Saudi Arabia aims to be the MENA region’s largest digital economy. There’s plenty of proof that this will soon be true. Consider the $6.4 billion in investments in future technologies and […]

The country has launched investments worth billions of dollars in future technologies as it races to diversify its economy Saudi Arabia is racing towards digital transformation, supporting tech innovation and entrepreneurship. The Kingdom, which is pouring hundreds of billions of dollars into an economic transformation, known as Vision 2030, led by ruler Crown Prince Mohammed […]

Laser-focused on high definition CX, SugarCRM is working on out-of-the-box solutions “Fifty-two per cent of sales leaders say their traditional CRM costs them revenue – that’s a frightening statistic. We believe firmly that it’s time to work smarter, not harder. It’s time for a change,” said Craig Charlton, CEO, SugarCRM. The last two years have […]

TLDR: Composable DXP, or composable digital experience platform stems from the idea  of web content management that integrates tools, channels, and services to deliver the end-user experience. It’s a digital experience platform assembled from a series of best solutions via APIs and leveraging microservices architecture. In short, it’s a system linking products together and organises assets as editable modules that are easy to find and update.

Here is our monthly round up of carefully selected news stories you may have missed. From cloud and digital payment solutions to cybersecurity tools, February has been a month of technological growth across industries, especially in the eCommerce and banking sectors. We’ve been keeping track of the major news announcements that we believe will play […]

Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]