Martech

A behavioural approach to personalisation in marketing can be just what a brand needs to properly engage customers.

A behavioural approach to personalisation in marketing can be just what a brand needs to properly engage customers. The big box department store chain Target wanted to enhance their personalised marketing strategy. The brand gave its customers individual ID numbers, which were used to store their information and track buying behaviour. They tracked those who […]

By delivering end-to-end hyper-personalised products and services, banks can drive sustainable growth by tailoring financial products according to customer’s financial needs. There are new AI and big data applications to enable such hyper-personal digital experiences.

Customers are seeking more personalised services and expect companies to understand not only their wants and needs but their interests and beliefs as well.

Yotpo’s report explores how brands can earn customer loyalty, and what would makes them lose it – cringe-worthy social media content, for example Customers today want to feel valued every time they shop at a brand. They also expect their relationships with brands to go beyond the transaction. Amid these ever-rising consumer expectations, supply chain […]

Marketers use geofencing to recognise customer locations, understand behavioural intent, and invest in real-time location-based marketing When Shehnaz walked into a busy street of Saudi Arabia for some grocery shopping, her heart sank. How was she to get back in time for a meeting? No sooner did she decide to give up and try again […]

To ensure quality, efficient web scraping, increase web traffic and provide good SEO capabilities, marketers turn to web crawling tools. According to Google, not every page on the web gets indexed. They might have been discovered by Google but not crawled yet. Could that be a problem? Probably. Computing resources used by Google to crawl […]

AI can make dynamic pricing easier and better, as it facilitates continuous prediction, allowing for pivots for events in real-time Expense coverage and achieving a specific level of revenue criteria are critical for a business to grow and thrive. But how do you determine the right price for your goods and services? Use static prices, […]

Post adoption of SMS marketing, retailers have realised an uptick in sales, have enhanced their brands’ awareness and built loyal customers… World over, marketers have found a reliable way of reaching out to their customers. With an open and read rate of 98 per cent, SMSes is the most reliable way to send promotion or […]

Men might dominate technology, but the women successfully breaking into the industry and trailing a blaze report good things If you think women haven’t really caught up to men in the field of technology, you might be right. Barriers to entry for women in tech are numerous, and the number of women working in the […]