Martech

More than 70 per cent of companies accelerated their digital transformation plans by at least a year, with the cloud being a key driver of such developments. Cloud computing has evolved as an innovation in the computing field, providing a realm of opportunities for organisations, with benefits such as flexibility, scalability, availability, and cost-saving. To […]

From cognitive cities to blockchain boot camps, the Saudi Arabian ministry is pulling out all the stops to make sure Vision 2030 sees fruition Saudi Arabia aims to be the MENA region’s largest digital economy. There’s plenty of proof that this will soon be true. Consider the $6.4 billion in investments in future technologies and […]

The country has launched investments worth billions of dollars in future technologies as it races to diversify its economy Saudi Arabia is racing towards digital transformation, supporting tech innovation and entrepreneurship. The Kingdom, which is pouring hundreds of billions of dollars into an economic transformation, known as Vision 2030, led by ruler Crown Prince Mohammed […]

Laser-focused on high definition CX, SugarCRM is working on out-of-the-box solutions “Fifty-two per cent of sales leaders say their traditional CRM costs them revenue – that’s a frightening statistic. We believe firmly that it’s time to work smarter, not harder. It’s time for a change,” said Craig Charlton, CEO, SugarCRM. The last two years have […]

TLDR: Composable DXP, or composable digital experience platform stems from the idea  of web content management that integrates tools, channels, and services to deliver the end-user experience. It’s a digital experience platform assembled from a series of best solutions via APIs and leveraging microservices architecture. In short, it’s a system linking products together and organises assets as editable modules that are easy to find and update.

Here is our monthly round up of carefully selected news stories you may have missed. From cloud and digital payment solutions to cybersecurity tools, February has been a month of technological growth across industries, especially in the eCommerce and banking sectors. We’ve been keeping track of the major news announcements that we believe will play […]

Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]

Marketing taxonomy is a long-ignored process that several businesses are finally embracing According to the sports brand Under Armour, flexibility, operational efficiency, and scalability are the three truths of marketing taxonomy. Previously, the brand tracked their customer data and marketing campaigns from spreadsheets, which was ineffective. A successful collaboration with Claravine helped them achieve marketing […]

VR ads in metaverses can be a great way of raising revenues, and many ad giants have already sensed it Metaverse, which translates to  “a universe beyond”, is now being called the future of the internet, made up of multiple shared 3D virtual spaces. As it stands today, the metaverse will comprise multiple interoperable virtual […]

For better flexibility and brand safety, business leaders are looking towards new ways to balance platform automation with advertiser controls. “Platform automation tools are making it easier than ever for brands to use machine learning in paid search and social advertising campaigns, but limited control to guide these algorithms significantly stifles growth potential,” said Ashwani […]