With wisdom garnered from two decades of working with martech stacks, Frans Riemersma, Founder, Martech Tribe discusses the impact of unambiguous martech processes.
Influencer marketing ROI goes beyond simple metrics like the number of likes or comments on a post. To assess the true ROI of influencer marketing, businesses need a sophisticated and data-driven approach.
Marketers must move beyond merely being quick at adopting AI — to asking the right questions and using the data wisely to get the true value of ad spends.
Data-driven marketing gives brands a competitive edge in the marketplace. Odd Morten Sørensen, Martech Evangelist and host of the Learning Martech podcast, sheds light on the key challenges and successful strategies for marketing teams working with data.
CDPs revolutionise marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air on CDP functionality, activation capabilities, and use cases for a seamless digital experience.
A new generation of customers, an evolved technology stack, with the continued philosophy of customer-centricity — what does the new marketing strategy look like for the BFSI sector?