Martech

With AI being a core resource now, deliverable pricing must replace hourly pricing for the better.

Jeff Zotara is the Chief Marketing Officer of arrivia discusses the state of loyalty and how technology can make a difference.

According to a survey, 67% of marketers in the online retail sector are leveraging GenAI to generate hyper-personalised recommendations. Delve into how generative AI enhances the marketing process by streamlining operations.

The adoption of AI-powered marketing technologies will continue to grow within SEA, where companies are poised to invest 67% more in AI and Machine Learning as a part of their sentiment analysis strategy.

While retaining customers is a key marketing objective, the ultimate challenge lies in remaining pertinent and understanding customer needs.

Artificial Intelligence has already spread its wings in the advertising industry and it is expected to continue to do so in the future.

Conversational AI is transforming customer engagement in the Middle East and North Africa (MENA) region, strengthening brand loyalty and competitiveness in this rapidly evolving market.

How brick-and-mortar stores use acquisitions to stay ahead in the digital age.

Customer Data Platform (CDP) market is forecasted to reach USD 19.7 Billion by 2027, encouraging technology partners to innovate their CDP tools. We’ve gathered some of the best innovations from top CDPs in 2023.

Industry news announcements of 2023 around Martech innovations, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.