Martech

Although martech investments continue to rise, martech utilisation is in the swamps. Read what experts have to say about maximising investments while reducing waste.

Future MarTech Leader initiative throws the spotlight on Abdennour Aktouf, Marketing and events specialist.

More than 50% of consumers are willing to share information on products they like in order to get personalised discounts. However, personalisation continues to be a challenge. What are brands missing?

Future MarTech Leader throws the spotlight on Deepak Kumar from Jazeera Airways

Mobile marketing is fast becoming the most effective channel of communication for brands as customers continue to show fondness for fast and convenient experiences. Read what experts have to say about the future of mobile marketing.

Uncover how SEO goes beyond marketing to cut costs and ensure compliance, becoming a powerful ally in brand discoverability and trust-building.

Future MarTech Leader throws the spotlight on Rajendrasing Bhadoriya from Verticurl

Future MarTech Leader throws the spotlight on Kimberly Gamarro from Exertis Telecom.

AI innovation has the potential to revolutionise decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools at their disposal in market research.

The mobile industry in the MENA region is booming, and apps are at the forefront of this transformation. However, the saturation of app marketplaces intensifies the challenge of standing out.