Martech

Future MarTech Leader initiative throws the spotlight on Fakhruddin Bagidorawala, Retention Marketing Specialist at Al-Dawaeya Pharmacy.

How are digital-first startups and brands evolving in Saudi Arabia to bring a wave of digital transformation to the country?

As the nominations pour in for the “Do You Know A Future Martech Leader?” initiative, here is a preview of the next shortlisted candidate.

In the current business climate, marketers should focus on payback periods and cash flow instead of traditional KPIs like LTV and CAC. This is because CFOs, CMOs, and investors are now focused on the bottom line and expect ROI windows to shrink.

Despite privacy concerns, customers are showing increased willingness to share their personal information in exchange for personalisation. What are brands doing wrong?

Martechvibe speaks to Rashid Khan, Chief Product Officer and Co-founder of Yellow.ai, about building the ideal conversation design tool to elevate a brand’s customer experience.

With scale and credibility sorted, luxury brands are in a unique position to experiment by exploring the versatile possibilities of AR.

Although martech investments continue to rise, martech utilisation is in the swamps. Read what experts have to say about maximising investments while reducing waste.

Future MarTech Leader initiative throws the spotlight on Abdennour Aktouf, Marketing and events specialist.

More than 50% of consumers are willing to share information on products they like in order to get personalised discounts. However, personalisation continues to be a challenge. What are brands missing?