Global

Synthetic data promises speed and scale, but "digital twins" and statistical personas are not the same thing — and confusing them can be costly.

Analysis of $130 million in ad spend across 65,000 Meta Partnership Ads uncovers lessons for how brands can build a creative system that beats fatigue and never runs out of winning ads.

Retail media is pushing marketers beyond attribution and platform metrics, as InMarket’s Michael Della Penna and Basis’ Amy Rumpler explain why incrementality and business outcomes are becoming the new standard for measuring advertising impact.

Right now, AI defaults to a textbook approach that isn't always pragmatic or takes into account interesting context or human taste, says Martina Lauchengco, Author of LOVED, where she talks about how to rethink the marketing of tech products. “The winners will have systems that do a better job on that.”

The report finds US consumers have tighter budgets, growing AI influence and high customer experience expectations heading into the holiday season

What starts as a quick regional fix or a departmental workaround rarely stays small — and by the time leaders notice, it's already a liability hiding in plain sight.

Droga5 São Paulo's Diego Limberti and Black Madre Studio's André Maciel explain why brand recall and emotional loyalty is built through authentic design, strong brand identity, and meaning rather than rewards.

Generative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.

Industry leaders from Kevel, DG Media Network and The Trade Desk discuss why the future of retail media lies in unified decisioning, connected measurement and commerce data.

The Buy Box shifts in minutes. Stockouts hit search rankings for weeks. Retail media runs on real-time auctions. And most brands are still checking in once a week.