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As user acquisition costs climb, mobile marketers are refocusing on what happens after the install without spamming the notification tray.

A new report from Feed.fm reveals that in-app music is a growth strategy. With 84% of users demanding music and 69% willing to pay for it, apps that integrate licensed tracks see longer sessions, better retention, and stronger monetisation.

In 2025, the battle for mobile growth won't be won by just more users—but by knowing exactly which ones to talk to, when, and how. Here's why segmentation and real-time behaviour are having a major moment.

Julie Selman, SVP, Head of EMEA at Magnite shares her insights on the future of retail media, the role of first-party data in CTV advertising, and why sustainability must be a key priority in adtech’s next chapter.

Understanding the digital behaviour of any demography is by far the most challenging aspect for digital marketers. Hootsuite has released comprehensive reports that track digital consumer behaviour with a country-wise focus. These reports with an exclusive focus on The United Arab Emirates are a rich source of insight with detailed figures and analysis of various […]

The coronavirus pandemic shifted the playing field tremendously, putting the spotlight on digital marketing, making it a crucial strategy for businesses in 2021 and beyond As the Covid-19 took its toll globally in March, unexpectedly digital marketing became one of the most significant ways to do business. All of a sudden digital presence gained more […]

Marketing automation and the expeditious rise of Martech tools can help in business growth, but certain marketing technology drawbacks can be catastrophic. While the dawn of the digital era made several martech tools a part of common marketing strategies in businesses, the continued evolution of technology has got brands to dive deep into the realm […]

Businesses should start rolling out page designs and using multivariate testing to find which experience gives the company the best conversion rate, so by the time Google update is live; brands will be ready to not only bring in better ROI but also rank higher Google’s page experience update is likely to debut sometime in […]

With huge competition in the market, investing on digital marketing without an adequate ROI may cost dearly. Every business is trying to inculcate new digital marketing strategies to get more consumers and better ROI. Since digital strategy is imperative for any organisation today, enterprises do not have any choice except moving ahead with relevant and […]

Advanced data management and analytics will enable new automated and AI solutions for real-time business performances. For their business growth and survival, brands are beginning to revamp their e-commerce and in-store channels. Data science, visual analytics and AI-enabled business processes come together as the race for business optimization expedites. Data science and analytics have started […]