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Are APAC shoppers excited about BFCM? The western shopping trend may not hold a candle to China’s Single’s Day but brands still see it as the largest growth market

Industry news announcements of 2023 around Martech innovations, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.

Martechvibe chatted with Singapore-based Sathya Anand, Digital Strategy Director at Iris, about how brands can create sustainable value for customers.

In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such as consolidation, dynamics of the "long tail" associated with small martech products, and composability.

Martechvibe presents five customer experience challenges that the CX NXT BFSI Summit commits to address and help companies resolve.

Explore AI's transformative impact on customer journeys with insights from Kate Miller, EVP Strategy at Doceree. Learn how life science companies leverage AI for personalised HCP engagement, from segmentation to self-selection mechanisms.

Future MarTech Leader initiative throws the spotlight on Dina Barakat from Google.

Understanding the digital behaviour of any demography is by far the most challenging aspect for digital marketers. Hootsuite has released comprehensive reports that track digital consumer behaviour with a country-wise focus.

The coronavirus pandemic shifted the playing field tremendously, putting the spotlight on digital marketing, making it a crucial strategy for businesses in 2021 and beyond As the Covid-19 took its toll globally in March, unexpectedly digital marketing became one of the most significant ways to do business. All of a sudden digital presence gained more […]

Marketing automation and the expeditious rise of Martech tools can help in business growth, but certain marketing technology drawbacks can be catastrophic. While the dawn of the digital era made several martech tools a part of common marketing strategies in businesses, the continued evolution of technology has got brands to dive deep into the realm […]