Top 25 News Moments of 2023 That Seized the Spotlight
Industry news announcements of 2023 around Martech innovations, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.
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Innovations in marketing technologies, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.
“Customers are becoming more discerning yet willing to spend on higher quality items and experiences beyond just the tangible bread-and-butter things. Even the older generation of consumers seems to have taken on a “YOLO” mindset towards money and spending on wants versus needs. Companies need to look at trade-offs without sacrificing the customer experience delivery,” said Jaslyin Qiyu, Head of Client, Digital Channels and Content Marketing at Citi Singapore in 2023.
Taking a cue, we vigorously scanned the industry headlines of 2023. Here are the 25 news announcements that made it to our Top 25, and will help you identify the areas of opportunities and risks across industries
A Recap of the Top 25 Industry News Moments in 2023
Generative AI Integrations that Stole the Spotlight
With the ever-increasing shifts in real-time technologies and generative AI, Salesforce became the first mover by introducing Einstein GPT for CRM. The ultimate goal of this integration was to offer out-of-the-box generative AI capabilities for enhanced customer experiences with personalisation.
Incorporating a vision of giving 100% accessibility to evaluating ads, Microsoft launched its latest generative AI features in late September. These features covered Conversational Ad experiences, Ads for Chat API, and Copilot for optimised user engagement.
With over 2 billion generated images, Adobe’s Firefly integration ushered in a new era of creative expression for customers across every segment. Firefly’s unique capabilities, combined with the rich tooling of its Creative Cloud apps, Express, the Firefly web app and Adobe Experience Cloud, give creators opportunities to work with generative AI.
Shooting positive updates for advertisers, Meta introduced its Generative AI tools for creating content like image backgrounds and written-text variations. The rollout bundled vast stores of past data to generate new content like prose, art and software code.
Sprinklr integrated generative AI models into its updated version, Sprinklr Social to help social media teams create content more quickly with fewer resources. This integration enables users to leverage generative AI capabilities for content publishing, engagement, and reporting.
Also Read: How Generative AI Help Businesses To Gain Valuable Insights?
Innovations in Adtech that Took Centre Stage
Integral Ad Science, a provider of digital media quality solutions, launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan. This third-party ad verification program enables fraud-free execution of advertising campaigns on Netflix, providing insights into campaign reach and engagement.
In a world where the internet infrastructure is embracing innovative identity solutions like Unified ID 2.0, The Trade Desk debuted Galileo. This innovation enabled advertisers to onboard and activate their first-party data with seamless integrations to all the major CRM systems, CDPs, etc.
Early December, the news of Tealium’s latest integrations with Amazon Ads created a buzz in the industry. This integration helped brands to fortify their business strategies in anticipation of evolving privacy regulations, shifting consumer behaviours, and expanding first-party signals in a cookieless environment.
Anchored in robust algorithmic and identity capabilities, Yahoo launched Yahoo Blueprint, an AI-powered suite for optimised ad performance and enhanced decision-making. One thing that sets this AI suite apart is the vast scale of proprietary data it taps into before considering third-party or customer first-party data.
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Partnerships and Integrations That Became Trendsetting Triumphs
Identifying the siloed-data obstacles businesses face in meeting customer expectations, Qualtrics partnered with Five9, Twilio and Merkle to deliver personalisation in real-time, and at scale. This partnership helps the customer support teams to quickly gather higher-quality feedback, allowing businesses to deliver better customer service experiences.
WPP collaborated with NVIDIA to develop a 3D content content cloud, giving brands the ability to build and deploy product experiences and compelling content. This partnership enabled WPP to harness the power of NVIDIA’s Omniverse cloud and generative AI capabilities.
With a vision to address and monitor ad frauds in programmatic advertising that impacted marketing budgets, MGID partnered with Pixalete. This integration of Pixalate’s software indicated MGID’s ongoing commitment to reducing fraudulent traffic across the online advertising supply chain.
During mid-April, CleverTap integrated artificial intelligence-generated content creator Scribe into its platform to generate campaign creatives, analyse emotions, and rewrite them. This advancement in AI opened up the next frontier for marketers, enabling them to build customised campaigns.
In an era where AI presents the next evolution of hybrid work, Cisco launched its purpose-built Webex AI capabilities to deliver improved customer experiences. These AI-powered enhancements across Webex Suite, devices, and CX delivered more personalised and inclusive experiences.
Apple introduced Apple’s free Business Connect tool, allowing businesses of all sizes to claim their location place cards and customise how key information appears to them. Furthermore, this tool enabled businesses to directly connect with their customers, taking control over how billions of people engage with their products and services.
Must Check: An Exclusive Interview on Hyper-customisation Becoming the New Norm
Acquisitions and Debuts Where Marketing Innovations Took the Helm
With the purpose of helping B2B marketers measure the effectiveness of their marketing efforts, LinkedIn launched the CMO Scorecard, the B2B Index, and the B2B Leaderboard. The three tools gave valuable insights into the performance metrics, letting brands analyse and strategise their marketing goals.
Taking a step forward to solve the puzzle of marketplace complexities, Merkle launched its “Marketplaces Center of Excellence,” a specialist unit of over 4,500 experts globally. This initiative enabled B2B and B2C brands to shift from traditional to digital ecommerce practices.
Early October, Tata Communications acquired Kaleyra, an omnichannel-integrated communication service, further accelerating their push into the customer interactions platform market. Through this acquisition, they will build intelligent, intuitive, and innovative multichannel communication solutions for their customers.
As an effort to revolutionise the way businesses manage their payments and streamline operations, Etisalat by e& launched uTap. This launch empowered businesses of all sizes with omnichannel payment management and business automation solutions.
Unveiling a great revelation for merchants who deeply care about their customers’ choices, Amazon launched its Buy with Prime app for Shopify. This integration gave brands a new way to meet their customers wherever they were, enhancing shopper conversion and acquisition.
Aligning with AppFlyer’s mission to empower brands with the most comprehensive decision-making platform, oola’s acquisition was a big announcement. This acquisition was an essential step by AppsFlyer to build a holistic platform that accommodates the shifting expectations, roles and challenges of modern marketing teams.
The product team at Hubspot experienced a step-function change in the way people work and thus launched ChatSpot.ai and content assistant. This latest AI-powered content assistant played an essential role in helping companies quickly create quality content for enhanced customer service.
Also Read: How Adobe is Revolutionising Content Creation and CX Success?
Commerce-led Customisations that Drew Focus
As an initiative to reshape the future of personalised online shopping experience, Google Cloud launched four updated AI solutions for ecommerce. These machine learning technologies helped retailers boost consumer browsing capabilities, transform in-store shelf-checking processes, and offer better product recommendations.
Shopify entered its next era of growth by introducing Commerce components to redefine the roadmap to enterprise retail. This modern and composable stack enabled retailers and enterprises to integrate Shopify’s components within their existing systems.
SAP delivered an exceptional approach to composability through its commerce cloud solution, further helping businesses to drive profitability. It enabled companies to customise their commerce experience, depending on their digital maturity journey without jeopardising flexibility down the line.
