user-generated content

AppHub, an ecommerce enablement platform provider, has acquired REVIEWS.io, a provider of customer review, loyalty, survey and user-generated content (UGC) solutions. Financial terms of the deal were not disclosed. “The product suite offered by REVIEWS.io fully supports the AppHub mission to build software that enables e-commerce success,” said Arjun Batra, co-founder and co-CEO of AppHub, […]

It’s not only customer experience that has become the core of business strategies but customers themselves. With shoppable user-generated content (UGC) as the current marketing trend, brands anchor their loyal customers to fuel their business strategies. A recent DemandGen report revealed that over 90 per cent of buyers prefer interactive and visual content over traditional […]