Brands are moving away from purely transactional loyalty rewards towards incentivising content creation and advocacy. Charlie Casey, CEO of LoyaltyLion, wants leaders to “think about user-generated content as part of the value exchange.”
Bazaarvoice’s Authentic Discovery API makes user-generated content instantly accessible to AI platforms, enabling brands and retailers to improve visibility in AI-driven search and discovery.
Mason Tay shares how brands can scale globally by balancing localisation, data-driven personalisation, and community-led growth while navigating fragmented markets and diverse consumer behaviours.
Cloudinary Moderation uses AI trained on each brand’s unique guidelines to automatically catch issues like incorrect logos, off-brand colours, poor image quality, or non-compliant content before publication.
AppHub, an ecommerce enablement platform provider, has acquired REVIEWS.io, a provider of customer review, loyalty, survey and user-generated content (UGC) solutions. Financial terms of the deal were not disclosed. “The product suite offered by REVIEWS.io fully supports the AppHub mission to build software that enables e-commerce success,” said Arjun Batra, co-founder and co-CEO of AppHub, […]
It’s not only customer experience that has become the core of business strategies but customers themselves. With shoppable user-generated content (UGC) as the current marketing trend, brands anchor their loyal customers to fuel their business strategies. A recent DemandGen report revealed that over 90 per cent of buyers prefer interactive and visual content over traditional […]
