user-generated content

New survey finds retailers scaling video, UGC and AI as mobile shopping, social commerce and personalisation compete for attention.

Brands are moving away from purely transactional loyalty rewards towards incentivising content creation and advocacy. Charlie Casey, CEO of LoyaltyLion, wants leaders to “think about user-generated content as part of the value exchange.”

Bazaarvoice’s Authentic Discovery API makes user-generated content instantly accessible to AI platforms, enabling brands and retailers to improve visibility in AI-driven search and discovery.

Mason Tay shares how brands can scale globally by balancing localisation, data-driven personalisation, and community-led growth while navigating fragmented markets and diverse consumer behaviours.

Cloudinary Moderation uses AI trained on each brand’s unique guidelines to automatically catch issues like incorrect logos, off-brand colours, poor image quality, or non-compliant content before publication.

AppHub, an ecommerce enablement platform provider, has acquired REVIEWS.io, a provider of customer review, loyalty, survey and user-generated content (UGC) solutions. Financial terms of the deal were not disclosed. “The product suite offered by REVIEWS.io fully supports the AppHub mission to build software that enables e-commerce success,” said Arjun Batra, co-founder and co-CEO of AppHub, […]

It’s not only customer experience that has become the core of business strategies but customers themselves. With shoppable user-generated content (UGC) as the current marketing trend, brands anchor their loyal customers to fuel their business strategies. A recent DemandGen report revealed that over 90 per cent of buyers prefer interactive and visual content over traditional […]