After bleeding a 40% revenue loss, Twitter is trying its best to plug leaky holes. Several developers encountered the worst shock after getting messages from their customers that the third-party apps that eased their job of posting consistent Twitter feeds have turned defunct. The brands relying on these third-party apps will have to rely on […]
With tweet-level analysis, advertisers can now better understand the content that appears adjacent to their ads on Twitter Integral Ad Science and Twitter, Inc. announced the launch of third-party brand safety and suitability measurement on Twitter in the US. With Tweet-level analysis, advertisers can better understand the content adjacent to their ads on Twitter’s feed. […]
TLDR: Marketers get a lot of raw data, and tools like BigQuery could help turn such data into actionable insights. With BigQuery, gathering all that data from multiple sources into a data warehouse, including ad, site analytics, pre-conversion, and post-conversion data, is quick and easy.
In July this year, Marvel tweeted about its upcoming release Wakanda Forever, with a modern version of Bob Marley’s No Woman, No Cry playing in the background. Millions of Marvel fans scrambled onto Twitter timelines to find an answer to the big question, “Who is the next Black Panther?” This undying curiosity compelled 1.3 million […]
Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work?
Twitter’s Q2 earnings announced a 16 per cent year-on-year growth in average monetisable daily active users (mDAUs) recorded in 2022 (237.8million), with a 39 per cent increase in Tweet engagement. Twitter MENA hosted an event in Riyadh for partners highlighting the platform’s plans for the fourth quarter of 2022. Twitter’s Q2 earnings announced a 16 […]
With Twitter Circle, people will now have the flexibility to choose who can see and engage with their content on a Tweet-by-Tweet basis. Twitter launched Twitter Circle, a new way to share Tweets with a smaller group. With Twitter Circle, people will now have the flexibility to choose who can see and engage with their […]
Technically a website, a progressive web app is seamless and cost-effective. With high-resolution images and videos and page load 4x faster than a traditional website, BMW delivers a remarkable user experience. We are not talking about a revamped website or mobile application but the next big thing – progressive web app (PWA). To drive customer […]
Twitter has announced the addition of branded likes in Saudi Arabia and few other regions. Branded likes will let advertisers transform Twitter’s like button into customised animations. Twitter says trials have shown that branded likes drive conversation and engagement around launches and brand moments, and create memorable, interactive experiences with consumers. Some moments deserve special […]
Shopify has partnered with social media platform Twitter to launch Twitter Shopping as a social commerce strategy. The Canadian ecommerce giant has become Twitter’s first commerce partner as they launch the Twitter Shopping capability. Twitter Shopping will be broken down into two modules; Shop Spotlight and Twitter Shops. Spotlight will allow merchants to showcase up […]
