It was 2008, and Ryan Holmes was engrossed in work at his digital services agency, Invoke Media when it suddenly hit him: social media would be a gamechanger and rule the marketing industry someday. So he dived into market research to find out if there was a tool available to manage multiple social media networks. […]
The business industry was much different two years ago than it is today with altered customer behaviour, demands, and the advancements of technology. While it was the pandemic that changed the way marketers reach their audience with advertising, the shift is permanent. Emplifi’s recent State of Social Media and CX report reveals an increasingly heavy […]
When it comes to knowing what customers want, engaging with them by talking about similar interests or issues that they care about, and dealing with customer complaints — now it’s all taking place on social media. It’s 2021, and following the pandemic-induced lockdown, which had a significant impact on customer behaviour change, customers are looking […]
Consumer intelligence platform Talkwalker released their latest edition of their Love Brand Story. The company analysed over 1,200 global brands to discover the ones that were the most loved by consumers during the pandemic. By monitoring conversations on social media, news, and blogs, and by using their proprietary sentiment analysis and speech analytics capabilities, Talkwalker […]
Companies that lead with purpose and build around it can achieve continued loyalty, consistency and relevance in consumers’ lives. It has become increasingly important for enterprises, irrespective of size, to have a strong social media presence across various platforms and solutions to help manage the effort. Effective social media marketing helps customers connect with a […]
TikTok and Instagram Reels have become a go-to marketing strategy in social media. Which platform is winning? Vines, Snapchat, and Spotify. Put the three together, and what do you get? TikTok. If you are wondering what happened to Musical.ly, well, it was purchased by TikTok’s parent company ByteDance. They did not want the competition. Four […]
If you want your social media marketing to be productive, you might need to reinvest in the right tools to get the job done. Social media marketing is no more a choice but a requirement for any business or marketer who wants to succeed. Companies having an online presence need to be on social media […]
Here are our Top 10 social media news stories that you don’t want to miss this week. Social audio could be the next big frontier: Many apps are experimenting with live audio setups right now. Twitter’s live audio chat feature, Spaces, which had beta launched for IOS in December 2020, was made available for Android. […]
Here’s a quick guide for businesses to get the most out of Facebook, Instagram and WhatsApp People live on social media, so as a channel, it’s absolutely core to day-to-day business. For many years, social media has been prevalent as an essential marketing tool, however, many businesses are still attempting to get a handle on […]
Cisco Systems Inc announced the launch of new products to help mobile network operators manage increased data traffic generated by the work from home (WFH) because of the pandemic and as the 5G rollout connects billions more devices to the internet. Remote healthcare services, streaming video and gaming and homeworking have led to a 25 […]
