social media

Alsaif Gallery, a Saudi Arabia-based home appliances and kitchenware brand, has partnered with MoEngage to drive insights-led customer engagement. Founded in 2006, Alsaif Gallery is an offline retailer for kitchen appliances in Saudi Arabia. Traditionally an offline retailer, the brand started its ecommerce business in 2017, and post 2020 witnessed 100 per cent year-on-year growth […]

Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands […]

Consumer behavioural shifts during Ramadan see social media service expectations surge. During the holy month of Ramadan, it’s not uncommon for businesses to extend their opening hours or run special offers. But how well are top brands accommodating to their consumers’ behavioural shifts on social media? DataEQ conducted a cross-industry social media trends study on […]

Agorapulse, a social media management platform, announced the launch of a game-changing new feature for communicating the business impact of social media, a first in the industry. Agorapulse’s new feature gives digital marketers and agencies the ability to prove the business impact of social media including sales, leads, and visitor behaviour. This information is critically […]

Zyda, an online ordering platform that enables restaurants and food and beverage businesses to build their own online ordering platforms directly without incurring commission charges, announced the launch of the “Order Food” feature on social media. This new feature contributes to providing a smoother direct ordering experience, as by simply clicking on “Order Food”, customers […]

Global digital studio TheSoul Publishing has released the results of its study on consumer content trends to understand how viewing and content consumption habits have changed over 2021. While it’s no surprise that the social landscape is constantly unearthing new digital trends, a survey demonstrates that reality and the virtual landscape have intertwined. With the […]

Nate Burke, CEO and founder, Diginius, shares his predictions for eCommerce trends in 2022, alongside helpful tips on how companies can adjust in an ever-changing market As we enter further into the decade, we adjust more and more to the changing landscape of the pandemic. It is not only the day-to-day lives of people where […]

Here are our picks for the top 10 virtual influencers out there, creating a buzz and earning their spot in the world Meet Candy. Dressed in Prada, including the triangular logo-plaque earrings from the Spring/Summer 2021 collection, she has been promoting the brand’s latest perfume collection. Candy is a social media influencer, only, she is […]

For over a decade, marketing leaders have struggled to quantitatively link social media to business outcomes. Now, after being forced to rely on social media significantly more during the pandemic, it seems something has finally clicked. Nearly two years since the beginning of the pandemic, this shift in consumer spending has shown no signs of […]

Offbeat Media Group, the media company that creates innovative content across social media, recently announced the launch of their ​​Virtual Clubhouse. It offers its fully remote team the unique opportunity of connecting virtually with limitless possibilities such as concerts and interactive, social happenings. Offbeat has designed a floating campus in the virtual world. Upon completion […]