Reliance Expands Wyzr to Indian Electronics Market

Reliance plans to distribute Wyzr products through its Reliance Digital stores, as well as independent retailers, regional retail chains, and online platforms such as Amazon and Flipkart.

Staff Writer April 26, 2024 Reading Time: 3 min

Topics

News

Reliance Industries Ltd (RIL) is finalising negotiations for production agreements with domestic contract manufacturers Dixon Technologies and Mirc Electronics, the parent company of Onida, to expand its new brand Wyzr in the domestic consumer electronics and home appliances market.

RIL plans to distribute Wyzr products through its Reliance Digital stores, as well as independent retailers, regional retail chains, and online platforms such as Amazon and Flipkart. JioMart Digital (JMD), engaged in B2B distribution of electronic products, will also distribute Wyzr products to other stores.

Wyze has already launched its air cooler range, and will launch kitchen products and electrical fittings soon.

Topics

News

About the Author

The Martechvibe team works with a staff of in-house writers and industry experts.
View More

Tags:

ecommerce and retail

Advanced Search

Popular Searches

customer service

Latest Stories

Top 30 News Moments Marking 2024

15 hours ago A quick recap of the noteworthy news moments of 2024’s customer experience (CX) and martech landscape across customer engagement, content creation, artificial intelligence, advertising, brand safety, and more.

Shoppers Have Low Tolerance for Errors in Holiday Ecommerce

19 hours ago Consumers are willing to spend more money, but are being cautious — 42% and 44% of shoppers planned to spend more in store and online respectively this holiday season.

Magnite Expands Audience Activation Solution to India, Southeast Asia

19 hours ago Magnite Audiences’ standardised, scalable segments based on publisher first-party data enable publishers to monetise their audiences and protect their user data.

Jasper Launches AI Studio

19 hours ago Jasper’s latest product innovations democratise AI for every marketer, empowering teams with greater agility.

Compulse Teams with Placements.io

20 hours ago The integration transforms the advertising workflow for Compulse’s users, taking complex processes and reducing turnaround times from days to minutes.

Smart Partners with Adobe, Amdocs

2 days ago Adobe’s applications are also equipped with genAI, enabling Smart to identify customer patterns, boost productivity, and make its marketing campaigns more impactful.

Google Cloud Introduces Google Agentspace

2 days ago Google Agentspace gives employees a single, company-branded multimodal search agent that acts as a central source of enterprise truth for their entire organisation.

40% of Singapore Marketers Struggle with Data Strategies

2 days ago While 44% of Singapore marketers are confident with their data strategies, the number sits close to the 40% facing challenges despite access to tools.

Cracking the Data Dilemma with Trust, Trends, and Transformation

3 days ago REWIND 2024: In 2024, the spotlight had shifted to questioning data's relevance and reliability. Businesses redefined how to trust, integrate, and act on data for smarter decisions.

Yell Group Partners with Alibaba Cloud

3 days ago Through the partnership, Alibaba Cloud is also set to introduce its advanced media solutions, Elastic Desktop Service and Object Storage Service.