Reliance Expands Wyzr to Indian Electronics Market

Reliance plans to distribute Wyzr products through its Reliance Digital stores, as well as independent retailers, regional retail chains, and online platforms such as Amazon and Flipkart.

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    • Reliance Industries Ltd (RIL) is finalising negotiations for production agreements with domestic contract manufacturers Dixon Technologies and Mirc Electronics, the parent company of Onida, to expand its new brand Wyzr in the domestic consumer electronics and home appliances market.

    Reliance plans to distribute Wyzr products through its Reliance Digital stores, as well as independent retailers, regional retail chains, and online platforms such as Amazon and Flipkart. JioMart Digital (JMD), engaged in B2B distribution of electronic products, will also distribute Wyzr products to other stores.

    Wyze has already launched its air cooler range, and will launch kitchen products and electrical fittings soon.

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