DDA Partners with Sprinklr for Unified CX
Sprinklr is supporting the DDA as it works to implement an innovative cross-channel program to unify citizen experience across all government entities within the Emirate of Ajman.
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Sprinklr, a unified customer experience management (Unified-CXM) platform for modern enterprises, announced a partnership with the Department of Digital Ajman (DDA).
Ohoud Ali Shehail, Director General of the Department of Digital Ajman, said, “Our partnership with Sprinklr marks a significant step towards revolutionising citizen engagement in Ajman. By leveraging our deep understanding of governmental services and human design, as well as Sprinklr’s advanced CXM platform, we are able to gain invaluable insights into citizen journeys, enabling us to deliver seamless and personalised services across all digital touchpoints.
“This collaboration underscores our commitment to driving innovation and enhancing citizen satisfaction in the Emirate of Ajman. We utilised the platform to enhance the abilities of our agents with AI capabilities and harnessed the power of Large Language Models to empower the Emirate’s chatbot. In addition to that, we are working on introducing government services within the platform and this includes provisioning government services within the chatbot and via the call centre 80070,” Ohoud Ali added.
Haitham Elkhatib, Senior Vice President of Growth Markets at Sprinklr, said, “We are proud to partner with the Department of Digital Ajman and support their cutting-edge work to revolutionise citizen engagement in the Emirate of Ajman. The results already achieved are a testament to the DDA team’s skill and passion to serve the citizens of Ajman and visitors to the region. This collaboration underscores our commitment to driving innovation and enhancing citizen satisfaction in the Middle East.”
Sprinklr is supporting the DDA as it works to implement an innovative cross-channel program to unify citizen experience across all government entities within the Emirate of Ajman.
