What’s New with Dubai’s Vibe Martech Fest 2024?
Global leaders from McDonald’s, RedBull, Puma, Vodafone and more are set to share the secrets behind their successful campaigns at the Vibe Martech Fest, taking place on June 5 and 6, 2024, in Dubai, UAE.
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The marketing industry is witnessing an inflection point. These pivotal moments mark shifts in how consumers make purchases, how businesses function, and how marketing teams operate. Driving this change are economic shifts, the emergence of new markets, cultural transformations, advancements in technology, and evolving consumer behaviours. It’s an incredibly dynamic time.
In our upcoming 14th edition, the Vibe Martech Fest is shifting gears towards outcome-based marketing, emphasising a strategic and results-driven approach. The discussions are expected to go beyond information, focusing on actionable strategies that directly impact marketing KPIs and contribute to overarching business goals.
The fest boasts a stellar line-up of speakers who will lead the charge, offering insights, conducting mock trials, and sharing expertise on future skills.
Our stellar line up of speakers include Tarv Nijjar, Senior Director, Business Insights and Analytics at McDonald’s; Sevgi Gur, Chief Marketing Officer at Property Finder; Amr Helmy, Marketing Director at Red Bull Egypt; Jobin Joy, Global MarTech and Content Lead – Digital Marketing Capabilities at Vodafone; Jacqueline El Boghdadi, Acting Chief Marketing Officer at Alshaya Group; Matteo Boffa, Co-Founder & Investor, Swiss Business Council UAE- Executive Committee Member & Head of the Environmental Group at Thaely; Stefan Savic, Director of Sales and Marketing at IHG Hotels & Resorts; Line Bitar, Growth Marketing Director at Sarwa; Ahmed El-Gamal, Senior Director of Marketing at Jumeirah Hotels and Resorts; Ahmed Al Derazi, Director of Communications and Social Media at Majid Al Futtaim; Rohan Kapoor, Group Vice President, Digital Marketing & Loyalty at Cenomi Group; Milica Smudja, Director of Marketing and Communications at Al Barakah Holding; Vibha Thusu, Global Head of Marketing Communications (Multi Brands) | HIMEL; Andrej Arsenijevic, Executive Creative Director & Sustainability Lead| Commonwealth – McCann WorldGroup; Pallav Singhvi, Vice President and Head Consumer Business at Almosafer – Seera Group.
As we navigate the (VUCA) world of marketing, the focal point of this edition is clear: equipping marketers with a strategic roadmap for the path forward.
What’s new:
Dive into Real-world Success Stories
Get ready to witness groundbreaking case studies from industry leaders that go beyond theory, showcasing tangible results and actionable insights that you can implement immediately.
Strategy Meets Technology
Explore our new strategy tracks designed to bridge the gap between cutting-edge technology and innovative marketing strategies. It’s not just about the tools; it’s about how you use them to drive real business impact.
Interactive Challenges
Red Team vs. Blue Team
Step into the arena of interactive exercises where you’ll be challenged to think on your feet, collaborate with peers, and strategise your way to success. Get hands-on experience that will sharpen your skills and prepare you for the ever-evolving landscape of Martech.
For more details and registration, visit Vibe Martech Fest 2024.
