social media

TikTok has announced a new business registration option that will enable brands to list their business category on their profile, while also giving them early access to new business features. Some TikTok business profile managers are now able to access the new business registration option in their Business Suite settings. Also Read: Customer Profiles That […]

The social media management company serves seven million users and helps 75,000 brands today. But the journey has been a rollercoaster ride… A profit of $5 in his PayPal account got Joel Gascoigne so excited that the floorboards creaked as he jumped around his room. This was a promising beginning for Buffer, the social media […]

TechBehemoths performed a survey among 310 IT companies recently. The report “How IT Companies Use Social Media” revealed insights about social media channels and how IT companies use these platforms to promote themselves. The poll of respondents was randomly selected from a total of 56.000 companies the platform hosts, and it turned out that most […]

Facebook Inc’s Instagram said it is testing a feature to notify users of outages or technical issues directly on the photo-sharing app, days after two outages disrupted the social media giant’s services. On October 4, a six-hour long outage prevented the company’s 3.5 billion users from accessing its social media and messaging services, including WhatsApp, […]

With the buzz in the social media and tech space, it’s an exciting time for enterprises and startups to explore and create innovative tools and services. From 5G, IoT to AI-driven solutions, the possibilities are endless. While agility and innovation are the enablers of business growth, the expanding digital world inspires entrepreneurs to enhance CX. […]

It was 2008, and Ryan Holmes was engrossed in work at his digital services agency, Invoke Media when it suddenly hit him: social media would be a gamechanger and rule the marketing industry someday. So he dived into market research to find out if there was a tool available to manage multiple social media networks. […]

The business industry was much different two years ago than it is today with altered customer behaviour, demands, and the advancements of technology. While it was the pandemic that changed the way marketers reach their audience with advertising, the shift is permanent. Emplifi’s recent State of Social Media and CX report reveals an increasingly heavy […]

When it comes to knowing what customers want, engaging with them by talking about similar interests or issues that they care about, and dealing with customer complaints — now it’s all taking place on social media. It’s 2021, and following the pandemic-induced lockdown, which had a significant impact on customer behaviour change, customers are looking […]

Consumer intelligence platform Talkwalker released their latest edition of their Love Brand Story. The company analysed over 1,200 global brands to discover the ones that were the most loved by consumers during the pandemic. By monitoring conversations on social media, news, and blogs, and by using their proprietary sentiment analysis and speech analytics capabilities, Talkwalker […]

Companies that lead with purpose and build around it can achieve continued loyalty, consistency and relevance in consumers’ lives. It has become increasingly important for enterprises, irrespective of size, to have a strong social media presence across various platforms and solutions to help manage the effort. Effective social media marketing helps customers connect with a […]