TikTok Is Testing a New Business Registration Feature

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TikTok has announced a new business registration option that will enable brands to list their business category on their profile, while also giving them early access to new business features.

Some TikTok business profile managers are now able to access the new business registration option in their Business Suite settings.

Also Read: Customer Profiles That Businesses Can’t Ignore

This is not the same as a verification badge, in providing an extra level of assurance and authority about your business identity. But by registering your business through this process, which requires the user to enter various additional company details, you can then display your business category on your TikTok profile. This also helps TikTok to both gather data about business users while also categorising pages into different segments in the app.

That could help in the next stage of its eCommerce listings, by better highlighting different businesses, and showcasing them to relevant users. It could also help to communicate what your business does, and make it easier to drive purchase action from profile visitors.