social media marketing

Whalar Group will enter a three-year strategic partnership with Accenture Song focused on driving innovation in the creator economy and granting access to the wider Whalar Group.

As part of the launch, Zefr is also introducing the Advertising Context Protocol (AdCP)-based integration for YouTube, enabling automated, agent-driven campaign activation within Google’s existing buying ecosystem.

New research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower‑funnel results when combined.

Technology investments and innovations continue, as companies worldwide try to enhance customer experience. Shark Tank star Robert Herjavec recently stated that the cloud would change everything we know about cloud computing. And he can’t be more right. A slew of cloud integrations and partnerships has kept industries busy and innovative for some time now.  On […]

The best business and marketing strategies can fail if the right technological tools aren’t part of your martech stack. From social media and email marketing to the metaverse, it’s crucial to arm yourself or your marketing team with the right equipment. Unsupervised recently surveyed 748 marketing professionals to find out the most popular tools for […]

Cold calling is dead. Or it should be. Instead, sales teams are embracing social selling, an approach that allows laser-targeting prospects and establishing a rapport through existing connections. Customers, too, are reacting better to more value-added offerings that solve certain pain points.  According to the AI-powered personalisation platform Formation.ai’s brand loyalty survey, four out of […]

Paragone has become a part of the LinkedIn Marketing Partner Program, as the Actionable Performance Monitoring (APM) platform announces the partnership to optimise user reach. The collaboration will particularly help luxury brands as well as other categories of LinkedIn users to reach their target audience with relative ease. In a related development, the integration will […]

Marketing leaders understand that social media marketing has become a critical strategy as the client base that uses social media has increased exponentially. The use of social media platforms for marketing has proved to be useful for enterprises across the world. CMOs state that when enterprises assume their target audience is part of the total […]

The rise of the digital transformation in the past few years is evident. Isn’t it? Due to the Internet’s breakthrough in social media sites, effective social media marketing has somehow shadowed email marketing. But, email marketing is the most profitable tool to reach out to the greater mass even today. In the words of Colin […]

Two industry leaders, Astute and Socialbakers, join forces to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands Astute, Inc. (“Astute”) leading customer engagement and Voice of the Customer (“VoC”) platform, today announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform.  The acquisition will allow […]