social media marketing

Paragone has become a part of the LinkedIn Marketing Partner Program, as the Actionable Performance Monitoring (APM) platform announces the partnership to optimise user reach. The collaboration will particularly help luxury brands as well as other categories of LinkedIn users to reach their target audience with relative ease. In a related development, the integration will […]

Marketing leaders understand that social media marketing has become a critical strategy as the client base that uses social media has increased exponentially. The use of social media platforms for marketing has proved to be useful for enterprises across the world. CMOs state that when enterprises assume their target audience is part of the total […]

The rise of the digital transformation in the past few years is evident. Isn’t it? Due to the Internet’s breakthrough in social media sites, effective social media marketing has somehow shadowed email marketing. But, email marketing is the most profitable tool to reach out to the greater mass even today. In the words of Colin […]

Two industry leaders, Astute and Socialbakers, join forces to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands Astute, Inc. (“Astute”) leading customer engagement and Voice of the Customer (“VoC”) platform, today announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform.  The acquisition will allow […]

In this exclusive interview with MarTech Vibe Middle East, Waleed Al-Toukhi, Chief Marketing Officer- Advisor, Macqueen Fintech talks about the importance of Social Media Listening and developing effective marketing strategies for the current and post-Covid 19 era. How can marketers adapt to the current situation? What are the things they should & should not do? […]

Fake news. Fake followers. Fake engagement. Is everything on the internet fake nowadays? It seems like our world is becoming more and more inauthentic, and it’s becoming harder to determine who and what to trust. It may come as no surprise that one of the industries commonly named as a scapegoat for encouraging these false […]

42% of the total world’s population is on social media making it a crucial component in today’s digital landscape. It is one of the primary elements of marketing and an essential tool in building a successful brand. Ranging from influencer marketing to the ads based on predictive analytics, social media platforms are now a critical […]

fishbat, a full-service internet marketing company based in New York, shares tips to improve your Facebook video marketing.  Even though Facebook has moved away from being the cool, young kids’ platform and more towards a mature, adult audience, it’s power as a social media platform is still undeniable. While video sharing sites like YouTube and […]

The Lilian Raji Agency recently released the “Influencer Fraud: Weeding Out The Fakers, Liars and the Delusional” e-book. It contains detailed guidelines to help companies protect their marketing budgets from influencer scammers. The e-book shows companies how to recognise deceptive practices of fake influencers while still benefiting from opportunities created by the right influencer marketing […]

LinkedIn announced the launch of LinkedIn Insights and Research page, a resource that will serve as a guide for marketers. It will also substantiate the social media marketing strategy based on comprehensive insights for the user. LinkedIn hosts a community of more than 645 million members and 30 million businesses from across the globe. This […]