social media advertising

The expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximise their return on investment (ROI) on Meta.

The announcement marks a significant milestone in Zefr's mission to bring trusted, actionable brand suitability controls across the major social walled gardens.

New AI-native capability allows marketplaces to operationalise TikTok advertising through the same commerce media infrastructure already powering onsite retail media.

The release enhances the precision of DV’s proprietary detection technology, which blends sophisticated AI-driven analysis with human oversight to identify and categorise low-quality material at scale.

LTK Boost enables brands to engage social media users through paid reach directly from lifestyle content creator accounts. LTK, a creator marketing platform, launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost advertising solution allows brands to amplify creator collaboration content directly from the […]

Turkish advertising market offers many opportunities and is experiencing significant growth. The Adtech industry has been impacted by privacy concerns, as seen by Google’s decision to stop supporting third-party cookies in Chrome, as well as Apple’s privacy enhancements in iOS 14. Internet advertising is changing rapidly as a result of these developments. Organisations are becoming […]

MobiCard is an all-in-one digital application for networking, lead generation analytics, and business card exchange and connects businesses with other businesses or potential customers. In a matter of seconds, business professionals can distribute, share, and view the analytics of card shares, views, and other various features that will empower users to capitalise on leads and improve their […]

Joe Federer’s expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in Pinterest Ads’ alpha and beta programs, to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies. Having led social creative and strategy teams at major ad and […]

Criteo, the advertising platform for the open internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetisation platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 […]

Snapchat, a photo-messaging app, recently announced the launch of Instant Create, an easy way for advertisers to create ads in three simple steps. “Just select your objective (increase web visits, app installs, or app visits), enter your business website and finalise your targeting. Then you’re ready to publish!” the company informed in a blog post, […]