Emerging Turkish AdTech Startups
Turkish advertising market offers many opportunities and is experiencing significant growth. The Adtech industry has been impacted by privacy concerns, as seen by Google’s decision to stop supporting third-party cookies in Chrome, as well as Apple’s privacy enhancements in iOS 14. Internet advertising is changing rapidly as a result of these developments. Organisations are becoming […]
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Turkish advertising market offers many opportunities and is experiencing significant growth.
The Adtech industry has been impacted by privacy concerns, as seen by Google’s decision to stop supporting third-party cookies in Chrome, as well as Apple’s privacy enhancements in iOS 14. Internet advertising is changing rapidly as a result of these developments. Organisations are becoming aware of these developments and the legal and regulatory framework that governs them to adequately prepare.
According to Statista, the digital advertising market in Turkey is projected to reach $861 million in 2022 and the social media advertising segment is projected to reach $223 million in 2022.
Several startups, including games publishers like Peak Games and Dream Games, have made Turkey a star in European and Middle Eastern tech. There’s a flurry of investment in its technology companies that have placed Istanbul on par with other European tech hubs such as London, Berlin, and Paris.
Industry growth is expected to continue in 2022 and beyond. Find out which advertisement startups are riding this wave.
adMingle
adMingle was founded in May 2012 and now works in over 15 countries across four continents, delivering technology-enabled services to assist businesses with their Influencer Relationship Management (IRM).
It is a social advertising network that sets prices for social sharing on sites like Twitter and YouTube. By assigning a price tag to each social sharing, adMingle calculates the influence and reach of social network users’ content using the “social mark algorithm”. Advertisers may use adMingle’s marketplace to segment and reach a specific publisher’s audience, as well as broadcast advertiser messages on publisher’s social networks. Advertisers may get campaign data and performance insights from this service.
It is powered by social-state-of-the-art Internet’s Influencer Marketing platform, which helps businesses connect with real people, influencers, and creators who want to be their brand ambassadors or media partners by creating and/or engaging enterprise brand communication and ad-content across their various social channels in exchange for compensation.
Blesh
Based in Istanbul, Blesh has a strong angel investor network, such as Ali Sabanc, Turgut Gürsoy, Kemal Clz, and Emre Berkin. With the integration of Blesh SDK since 2014, it manages a network of more than 300 applications with 80 million downloads. Blesh delivers hyper-local targeting and smart messaging services for businesses. It’s a location intelligence platform that provides marketing, app, and business solutions based on location technology. It provides marketers with a one-of-a-kind platform through which they can contact their target audience in real-time via push notifications sent from their own or third-party applications. In December 2014, it was the first company to commercialise beacons for the Physical Web initiative. Blesh is also a certified supplier of Google’s Eddystone beacon format, which was announced in July 2015.
CreatorDen
Founded by Rick Koletavitoglu and Ozan Tabak, CreatorDen is an influencer marketing platform established in 2016. It connects businesses with social media influencers for marketing campaigns. It has a desktop platform and an iOS app that allows brand managers and influencers to trade more easily. It transforms traditional brand marketing into dynamic, engaging, and double-sided communication efforts on the internet. It begins with a thorough briefing process to ensure that everything aligns with a marketer’s branding. Influencer selection, audience analysis, expert support, campaign management, event tracking, and performance statistics are the features of CreatorDen.
mobilike
With over 1.5 billion page impressions on mobile devices every month, mobilike is Turkey’s largest premium mobile advertising network. With a 70 per cent reach of all mobile internet users in Turkey, it offers a range of mobile ad products. Because it’s a one-stop-shop for mobile advertising solutions, it has helped over a hundred prominent companies launch their first mobile advertising campaign by offering creative and strategic support.
mobilike offers media and video adverts on smartphones and tablets. It was started in 2009 by Şekip Can Gökalp and Volkan Biçer. Point Nine Capital, Team Europe, and madvertise were among the investors who backed the startup in 2012. The Interactive Advertising Bureau (IAB) and the Mobile Marketing Association are both members of mobilike (MMA).
Periscope Turkey
Periscope provides innovative solutions for all types of digital advertising. Founded by Gökhan Selamet in 2010, Periscope has worked with 170 different companies and media firms to deliver digital services. It creates textual, visual, and video ads for products and services on social media platforms to announce brand names, and promotional or interaction-oriented commercials. With the “sponsored” designation, they serve adverts to the individuals who are most likely to take action, using interest-based targeting.
The collection ad style incorporates an Instant Experience, making it simple for users to browse, evaluate, and purchase items and services in a visual and interactive way from their phone. Brands collection ad features a cover picture or video, as well as a list of goods underneath it. When someone touches on the ad, it quickly expands to a full screen.
Reklamstore
Reklamstore is a web advertising firm that specialises in providing clients with emarketing and internet advertising solutions. It offers data-centric performance solutions for advertisers and publishers. They began their journey in 2007 as a display ad network. They analyse users’ demographics, interests, and behaviour based on their web surfing to give online advertising solutions for advertisers to target the right audience with the correct ad model. Advertisers may simply use effective and efficient internet marketing tactics to attain their goals in this manner.
Using their performance-based digital advertising solutions, the company helps advertisers, agencies, and publishers reach their targets and raise brand awareness.
Smarttaxi
Smarttaxi is a content platform that began its operations in 2016 in Istanbul with 700 automobiles. It ensures that advertisers contact their target audiences directly and develop a relationship between the brand and the customer while giving passengers a pleasant trip experience. It combines online and physical elements to provide a consumer experience that evolves in response to the needs of its users.
It assures that the brand and their customer have an organic relationship and that the target is in the appropriate place, at the right time, and with the correct message.
It enables the user to contact their customers at the most convenient times for entertainment and messaging in their mobile lives, as well as to develop the correct relationship with them.
WASK.CO
Founded in 2018, WASK allows users to track and manage Facebook, Instagram, and Google ads all from one place. By linking their advertising accounts to the WASK platform with just one click, users can manage their advertising accounts from a single interface. Users who do not have an ad account may establish one by using the WASK platform. WASK’s user-friendly design allows users to track data from all of their ad accounts on a single screen. With tools like budget management, autopilot, scheduler, automatic reporting, and performance comparison, Wask’s artificial intelligence-supported and cloud-based solution enables efficient management of digital ads across all devices and enables all transactions to be completed easily and quickly.
Wordego
Founded in 2012, Wordego is an artificial intelligence based ad analytics platform. It allows eCommerce organisations to automatically adapt their ad bids for each audience, enabling them to optimise advertising investment returns while reducing expenditure. It is an online ad network that allows marketers to reach their target audience and publishers to monetise their websites through display and mobile ads. It allows marketers to target users based on demographic, regional, site-specific, operating system, and contextual criteria. Real-time data and reporting by the campaign are available to help you optimise your ad campaigns in real-time.
ZAP!
ZAP! is a geo-targeted digital taxi-top advertising channel that broadcasts the correct message to the right people at the right time and location. ZAP! was founded in 2013 and has shown to be an efficient medium for brand recognition, campaign announcements, location and time-specific applications and product marketing, daily promotions, and event notifications.
In each area of the city and at different times of the day, their taxis play dedicated commercials. For example, if you’re targeting a younger demographic, it will show your adverts throughout the afternoon at universities. Advertisers are charged for the time their adverts are live on the displays. Zap! also operates a media station.
Takeaway
Turkey has several categories and companies when it comes to adtech. These businesses have potential and are certain to scale and grow as adtech is critical for any organisation to create customer-engaged and traffic-driven ad campaigns.
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