In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Uber Eats Officially Partners With First US Airport Uber […]
Together, these apps allow customers to gain real-time insights on social interactions and engage with their customers directly. Coosto announced the launch of Coosto for Salesforce Marketing Cloud, the second Coosto app available on the Salesforce AppExchange. These powerful Coosto apps enable customers to effortlessly manage their online content and social media presence directly within […]
Kore.ai AgentAssist on Service Cloud Voice will automate manual tasks and support agents in real-time throughout their customer engagement with contextual information and suggestions for the next-best actions. Kore.ai has launched Kore.ai AgentAssist for Salesforce Service Cloud Voice on Salesforce AppExchange, empowering companies to leverage artificial intelligence-powered intelligent virtual assistants (IVAs) to manage their lead […]
It enables Salesforce users to run quality tests for business applications leading to faster go-to-market times Katalon, a comprehensive quality management platform provider, is enabling the development of a software test automation accelerator for Salesforce business applications, including SalesCloud and ServiceCloud. Launched in collaboration with Deloitte Canada, the new accelerator offers pre-built test script libraries […]
Consumers today have incredibly high expectations, so every misplaced landing page, extra checkout step, and delay increases the likelihood of them getting impatient and leaving the website. The right tools can help get the customer with unprompted discovery and personalised recommendations Retailers need a digital presence, not just for the sake of having it but […]
With Automotive Cloud, automakers can deliver immersive, in-car experiences powered by real-time personalisation Salesforce has unveiled new Commerce Cloud solutions, available this spring, that will enable automakers and dealers to reimagine online sales. Last week at the Consumer Electronics Show (CES), Salesforce also demonstrated how its Automotive Cloud is powering the next generation of car […]
The acquisition expands Alchemer’s ability to help brands close the loop with their customers Alchemer, a global leader in experience management and enterprise feedback technology, announced the acquisition of Apptentive, the industry leader in mobile feedback technology. This acquisition provides Alchemer customers with a more in-depth method of collecting feedback from mobile customers and gives […]
Advertising technology provider The Trade Desk has introduced Galileo for advertiser first-party customer data activation to optimise media buys across all digital media while measuring results and business outcomes. Galileo works with new cross-channel identity solutions, including Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have embraced. “We […]
The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]
Salesforce introduced its Web3 Advisory Board, a select group of technology leaders and innovators from across industries and disciplines, who provide guidance on how Salesforce can help its customers enter the world of Web3 in a trusted, responsible, and sustainable way. Why it’s important: Web3 has tremendous potential to elevate and deepen customer relationships across […]
