Consumers today have incredibly high expectations, so every misplaced landing page, extra checkout step, and delay increases the likelihood of them getting impatient and leaving the website. The right tools can help get the customer with unprompted discovery and personalised recommendations Retailers need a digital presence, not just for the sake of having it but […]
With Automotive Cloud, automakers can deliver immersive, in-car experiences powered by real-time personalisation Salesforce has unveiled new Commerce Cloud solutions, available this spring, that will enable automakers and dealers to reimagine online sales. Last week at the Consumer Electronics Show (CES), Salesforce also demonstrated how its Automotive Cloud is powering the next generation of car […]
The acquisition expands Alchemer’s ability to help brands close the loop with their customers Alchemer, a global leader in experience management and enterprise feedback technology, announced the acquisition of Apptentive, the industry leader in mobile feedback technology. This acquisition provides Alchemer customers with a more in-depth method of collecting feedback from mobile customers and gives […]
Advertising technology provider The Trade Desk has introduced Galileo for advertiser first-party customer data activation to optimise media buys across all digital media while measuring results and business outcomes. Galileo works with new cross-channel identity solutions, including Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have embraced. “We […]
The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]
Salesforce introduced its Web3 Advisory Board, a select group of technology leaders and innovators from across industries and disciplines, who provide guidance on how Salesforce can help its customers enter the world of Web3 in a trusted, responsible, and sustainable way. Why it’s important: Web3 has tremendous potential to elevate and deepen customer relationships across […]
Matik, an automation platform for data-driven content, announced the launch of Matik App for Salesforce. With the app, Salesforce users will now be able to create personalised, data-driven Google Slides and Microsoft PowerPoint presentations for their prospects and customers, in minutes and without ever leaving their Salesforce instance. As the leading CRM, Salesforce is the […]
Databook, a revenue technology company, launched an application that embeds its strategic enablement capabilities within Salesforce Sales Cloud, helping sales teams translate financial data and business insights into sales strategy and execution With Databook and Sales Cloud, sales reps have instant access to personalised, real-world insights and recommendations into which companies are likely to buy, […]
Salesforce, the global provider of CRM, unveiled its 2022 Cyber Week figures, analysing shopping data from over 1.5 billion shoppers on the Salesforce Customer 360 and activity across commerce, marketing, and service (including 24 of the top 30 U.S. online retailers). Overall, 2022 global online sales hit an all-time high of $281 billion, up 2 […]
Sprinklr has expanded its partnership with Salesforce, becoming an official Technology Partner and supporting Salesforce’s efforts to meet client demand for an enterprise software platform that helps them bring customer experience data from across digital channels (Facebook, Instagram, Twitter, TikTok, and more) together with CRM data in one place. Together, Sprinklr and Salesforce will enable […]
