Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Cisco Powers Hybrid Work Experiences With Purpose-Built AI Innovations […]
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In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Cisco Powers Hybrid Work Experiences With Purpose-Built AI Innovations
Cisco unveiled new purpose-built Webex artificial intelligence (AI) capabilities that deliver unrivalled hybrid work experience as the new normal continues to evolve. In a world where people demand exceptional, personalised work experiences, organisations must meet both employees and customers on their terms – while driving real value. To deliver remarkable experiences for hybrid workers and customers, Webex’s innovations span three categories built on the Webex Platform, which has a track record of hundreds of AI and machine learning features already embedded in Cisco products.
Read more here.
UK Government Publishes AI Whitepaper
The UK government has published a whitepaper outlining its “adaptable” approach to regulating artificial intelligence (AI), which it claims will drive responsible innovation while maintaining public trust in the technology. The whitepaper emphasised the government’s commitment to “unleashing AI’s potential across the economy”, which it said had generated £3.7bn for the UK in 2022 alone.
Read more here.
Salesforce Adds AI And Automation To Automotive Cloud
Salesforce revealed several new automotive cloud features to help automotive companies deliver immersive, in-car experiences powered by real-time personalisation and build truly connected experiences at every customer touch point, whether they are driving, buying, or servicing their vehicles. Salesforce Automotive Cloud already uses Salesforce’s Customer 360 to pair apps with out-of-the-box solutions containing industry-specific data models and processes. Now, automotive companies can create a single view of the entire customer and vehicle lifecycle with intelligent, automated, and real-time technology.
Read more here.
SAP Delivers New Approach To Composability
SAP announced its new SAP Commerce Cloud composable offering, a different approach to composability. Through this SAP Commerce Cloud composable offering, merchants will be able to compose commerce experiences that best suit their individual needs today, wherever they are in their digital maturity journey, without jeopardising flexibility down the line. SAP Commerce Cloud customers can drive profitability through agility by leveraging a feature-rich, extensible “digital anchor” solution coupled with a vast pre-integrated and certified partner ecosystem.
Read more here.
Snap Launches ARES To Bring AR To Businesses
Snap Inc. unveiled AR Enterprise Services (ARES), a new enterprise solution to enable businesses to integrate Snap’s Augmented Reality (AR) into their owned and operated channels with ease and at scale. Through this offering, consumers will enjoy immersive and personalised experiences with their favourite brands, with a suite of advanced tools designed to increase confidence in their purchases. The Shopping Suite is ARES’ first solution, a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly inside retailers’ own apps and websites.
Read more here.
