Retail Tech

Hitesh Malhotra, Marketing Head, 6th Street.com, explains how AI is moving from a background tool to a key player, helping retail brands make faster decisions, cut campaign costs, and connect with shoppers in smarter, more personal ways.

The marketer’s goal in 2025 isn’t just to capture attention; it’s to stay present across invisible moments. With these new updates, Apple is enabling that, and brands that lean in early will own the future of omnichannel loyalty.

In the rush to digitise, retailers embraced ecommerce—only to discover an invisible threat: bots that mimic customers, drain ad budgets, and hand over competitive advantage to rivals.

The solution leverages the Cognizant Neuro® AI platform and generative AI-powered Now Assist solution to support every retail operations touchpoint.

Retail stores sit at the intersection of deep tech to cater to the needs of future customers. Who likes queuing? For customers, waiting is a waste of time. They want to walk into a supermarket, take something off of a shelf and leave without waiting at the checkout. Around 90 per cent of individuals used […]

The virtual world will open endless possibilities for marketers to unleash their creative prowess. Digital shopping from the comfort of one’s couch sounds good. Add a digital avatar into the equation that allows you to try out items before purchase, and you’ll discover unlimited possibilities of the metaverse. Just as the world was excited about […]

As technology constantly evolves, retailers can upgrade to better methods of customer experience The pandemic ravaged global economic performance, and consumer appetite for digital and contactless shopping radically increased during the lockdowns. In response, retailers quickly sought to change their priorities and operations. Loss of income and declining consumer confidence have driven the decrease in […]