Retail Media

Consumer sentiment is crumbling under inflation, layoffs, and tariffs. But in a downturn, opportunity belongs to brands that double down on trust, value, and CX.

Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.

Through this partnership, retailers and brands of all sizes can now access a fully integrated retail media solution that removes technical barriers and enhances campaign efficiency.

The future of Retail Media Networks (RMNs) lies in clean-room-powered data collaboration, while innovations in shoppable media, interactive ads, and omnichannel attribution will redefine engagement and measurement in CPG advertising.

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.

Petbarn has engaged reo to build a best-in-breed retail media network, technology and data stack, including hardware, software, services and media sales.

From leveraging in-store digital experiences to fostering trust through privacy-forward data practices, the potential to create an impactful and inclusive retail media network is greenfield.

Zitcha, Marketplacer team up to create an ecosystem integrating retail media, marketplace models.

By combining GroupBy’s AI-first Search and Product Discovery platform with Topsort’s retail media capabilities, retailers can elevate product visibility.

Topline growth numbers in retail media, paid search, and paid social remain positive, with each digital channel responding differently to a moderation in ad price inflation.