Retail Media

The Perion DOOH Player integrates seamlessly into its Ad Server, Header Bidder, and SSP, creating an end-to-end solution that replaces fragmented legacy systems.

The new MixIn solution, powered by Amperity and Criteo, changes that by linking verified in-store sales directly to digital campaigns, giving marketers a clear picture of impact across both online and offline channels.

In addition to Affinity’s custom-built Consumer Purchase Audiences, this collaboration provides access to enhanced targeting capabilities, valuable insights, and fosters real-world impact through measurement.

With Xnurta Data Hub, brands can automate the export of campaign data and market insights directly into Amazon S3.

With its existing base of 25,000 advertisers and reach to 500 million enrolled consumers, Mastercard Commerce Media operates both in owned channels as well as bank and other publishing outlets around the world.

By operating in clean rooms, both NIQ and Snowflake help customers ensure privacy is maintained, data is auditable, and measurement data leaves the clean room according to approved aggregation rules.

GoWit’s AI-driven advertising hub enables retailers to integrate quickly and activate omnichannel ads, while brands and agencies run multi-retailer campaigns with segmentation, automated bidding, and real-time reporting.

With brand lift integrated into campaign delivery, media companies can demonstrate how advertising drives both immediate performance and long-term brand outcomes.

Albertsons Media Collective and Perion are enhancing the shopper experience by delivering relevant, real-time offers and personalised content through immersive, high-impact ad formats, both online and in the real world.

This integration brings speciality native formats to Yahoo DSP, providing advertisers with a smarter and faster way to scale across trusted publishers.