Retail Media

Through this partnership, enterprise networks using Koddi's platform can access Teads' global advertiser base seamlessly without managing custom, proprietary integrations.

Brand Center brings together purchase-based signals from consumer orders and audit-based signals from shelf scans into a single platform.

The expanded partnership brings together Horizon Commerce's strategy and activation expertise with Pacvue's Commerce Media Operating System.

Citi Commerce Media leverages transaction-based insights to help brands uncover emerging consumer needs and engagement opportunities.

With Vibe, advertisers can launch and manage streaming TV campaigns from Claude, ChatGPT, a terminal, or their own applications, all against the same account.

Built in partnership with LiveRamp, the solution gives advertisers a single, deduplicated view of incremental sales impact across channels, including Meta.

New MCP connection brings Xnurta data and intelligence into the AI assistants advertisers already use, with a roadmap from analysis to governed action.

Retail media is pushing marketers beyond attribution and platform metrics, as InMarket’s Michael Della Penna and Basis’ Amy Rumpler explain why incrementality and business outcomes are becoming the new standard for measuring advertising impact.

As shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.

Criteo’s retail media platform, Commerce Yield, provides Massmart’s advertisers with a unified solution to manage campaigns on the retailer’s website and app.