Retail Media

As part of the new partnership, client-focused CommerceIQ experts are joining the Acosta Group Connected Commerce team to accelerate the adoption and use of the CommerceIQ platform.

Audience Monetization helps organisations unlock incremental revenue by making high-quality, privacy-safe first-party data available to advertisers who increasingly rely on precise audiences to drive performance.

The collaboration enables advertisers to use Attain's real-time purchase data within TripleLift's premium creative and contextual environments, creating a seamless path from discovery to checkout.

PayPal's Transaction Graph Insights & Measurement creates the full dimensionality of a consumer purchase, and with full sales signal integrity and accuracy.

The expansion of Commerce Media Solution gives brands new ways to reach high-intent shoppers and provides retailers with a revenue stream by monetising in-store displays, often covering set-up and operational costs.

The collaboration enables advertisers and brands to leverage Amazon’s first-party insights with Perion’s AI-powered creative optimisation solution, delivering stronger measurable performance across key metrics.

WPP’s TYNY Dec 2025 report forecasts global ad market resilience driven by 7.1% growth in 2026. AI and a shift to content, commerce, location, and intelligence are transforming the industry.

In a move that validates the platform’s capabilities, GoWit has selected WPP Media Turkey as its exclusive pilot agency partner for GoWit One.

Digital out-of-home is evolving fast, blending programmatic buying, AI-driven creative, and retail media links. Rebecca Callaghan and Anu Bijoy explore how DOOH can balance ethics, privacy, and performance while embracing innovation.

Ecommerce brands using both platforms can now see Omnisend email and SMS results alongside the rest of their marketing data in Triple Whale – making it easier to understand what drives results, shifts budgets, and improves performance.