privacy

Four in 10 (43%) CMOs say their SEO teams are using AI-driven insights to adapt to AI search.

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.

Ketch is offering an exclusive migration package for all businesses seeking to migrate privacy operations from OneTrust to Ketch.

From leveraging in-store digital experiences to fostering trust through privacy-forward data practices, the potential to create an impactful and inclusive retail media network is greenfield.

Fragmented solutions have led to inefficiencies, wasted ad spend and reduced yield. A proactive, first-party data strategy with solutions focused on curation, collaboration, and generative AI (GenAI) is now essential.

REWIND 2024: The advertising industry is transforming as brands adapt to mobile-centric consumer behaviours, confront challenges posed by MFA websites, and embrace privacy-first strategies to drive meaningful and ethical engagement.

With consumers becoming increasingly hesitant to share personal information, confidence in AI among consumers has dropped significantly.

Providing support for in apps and websites, InMobi ensures consent management with various regulation frameworks.

The average internet user spends 6 hours and 53 minutes online per day. The more time spent online, the more the data is exposed to cyber risks. To that, ZKP makes some exciting applications for marketers trying to win their customers’ trust.

Adrian Swinscoe discusses CX myths, the role of technology for customers and agents and the true meaning of customer-centricity