privacy

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when […]

There are two main types of identity data that marketers access. For some time, deterministic and probabilistic identity data have been popular in the digital advertisement circle.   In the cookieless era, identity data plays a significant role in building customer profiles for marketers. Do you use the right approach? Building customer profiles is not […]

With the loss of cookies and identifiers, advertisers expect reduced marketing effectiveness. Did you know that 85 per cent of advertisers believe that the industry needs to do more than just the bare minimum to embrace a privacy-first age? Advertisers are understandably concerned about the impact of privacy-related disruption. From cookie deprecation to ongoing privacy […]

Despite online shoppers' desire for convenience, they are less likely to share data to improve customer experiences. Is it possible for them to have it both ways? 

Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]

Google introduced an alternative to FLoC that suffered some backlash for posing a privacy risk. Google is optimistic about Topics API but some brands still have apprehensions about it Early last year, Google replaced third-party cookies with a system to track people’s interests called the Federated Learning of Cohorts (FLoC). It tracks people’s interests based […]

Management demands them to be customer champions, frontline defenders of the brand and drivers of company growth initiatives — expectations are high for the CMOs. In today’s environment, these challenges have only grown bigger for CMOs in the midst of changing consumer needs. And this has been the overriding theme throughout the various sessions on […]

The most successful brands see the new age of privacy as an opportunity to build innovative products, deliver great experiences and earn the customers’ trust. Edward Snowden says, “I use Signal every day.” The quote by the whistleblower and privacy advocate is highlighted on the website of Signal, an encrypted instant messaging service. The company […]

On the long-standing dilemma about walking a fine line between wanting both personalisation and privacy, Facebook, which has been decrying Google and Apple’s moves to kill third-party cookies effectively, answered the crucial digital marketing question at a roundtable on May 27 attended by Martechvibe. “Privacy and personalisation can co-exist,” said Ben Savage, Software Engineer at […]

Digital publisher G/O Media announced the launch of its new audience data product, G/O Veritas. Veritas was developed with over fifteen years of proprietary audience insights from across G/O Media’s portfolio of sites, and offers marketers a direct and engaging way to connect with their target audiences, while keeping user privacy at the forefront. With […]