Omnichannel

The strategic move of bringing Air India and Tata Motors to Neu’s digital platform will make people’s lives simpler.

Martechvibe spoke to Stas Tushinskiy, the CEO at Instreamatic, an AI-powered audio ad platform, about why social listening is not enough, and how to make the most of CSAT-influencing tools.

The acquisition will provide customers with access to a full omnichannel suite of solutions through a single platform Simpli.fi, an advertising automation platform for agencies, brands, and media companies, confirmed that it has completed the previously announced acquisition of Bidtellect, a contextual and native demand-side platform (DSP). The combination of Bidtellect’s contextual and native advertising […]

BigCommerce’s BOPIS offering includes APIs for managing inventory, pickup, checkout, storefront, orders, and catalogues. Ecommerce platform provider BigCommerce has launched Buy Online Pick Up In Store (BOPIS), also known as Click & Collect. BigCommerce’s BOPIS offering includes APIs for managing inventory, pickup, checkout, storefront, orders, and catalogues. “To stay competitive and grow, brands need to […]

Brands are putting their best foot forward to avoid leaving negative impressions on consumers. One way to ensure the same is having synchronicity or orchestration across multiple channels. Lack of orchestration is the latest CX challenge many digital-first businesses face. Martechvibe speaks to Darren John Rushworth, President International at NICE, about top marketer challenges in […]

As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends to create better opportunities and gain a competitive edge. A global bank had its heads scratching trying to understand customer intent and engage with them in a more personalised way. The bank wanted to build high-value […]

Wipro Limited, a global information technology, consulting and business process services company, announced Wipro VisionEDGE, a dynamic digital signage and omnichannel advertising solution, to expand its sports, retail, transportation, and entertainment offerings. Formerly known as Cisco Vision, Wipro VisionEDGE offers a converged platform for innovation, and allow brands to manage, and stream content to deepen […]

Vaimo, a full-service global omnichannel agency announced an official partnership with commercetools. With rapid changes in digital commerce, Vaimo initiated this partnership to fulfil the requirements of merchants who have chosen a headless commerce architecture. This new partnership gives merchants the chance to meet customer needs—across all channels and touch-points—throughout their entire shopping journey. In response […]

Yellow.ai announced the launch of a new solution, the ‘INBOX’,  a unified omnichannel customer support helpdesk for agents to seamlessly manage customer queries across 35 plus conversational channels. With an intuitive UX, INBOX enables agents to handle requests from a single dashboard in any language, offering complete customer history with superior context, reducing query resolution […]

The channel lines are blurring, not just for consumers but for enterprises as well. Engaging with brands and their representatives across online, phone, in-store with no degradation of service and or weak links is key to maintaining a consistent brand story.  SAP is building solutions that help companies achieve this. In the last year, acquisitions […]