The channel lines are blurring, not just for consumers but for enterprises as well. Engaging with brands and their representatives across online, phone, in-store with no degradation of service and or weak links is key to maintaining a consistent brand story. SAP is building solutions that help companies achieve this. In the last year, acquisitions […]
CleverTap leverages AI and machine learning (ML) to deliver timely, relevant engagement opportunities for businesses. Customers are becoming more demanding, and marketers have put in the effort to keep up. Maintaining a brand presence across all possible channels boosts businesses’ credibility and connects them to their target audience. Customers expect their experience with the brand […]
Blis launches its latest CPG retailer research, revealing key trends in consumer shopping behaviours, as well as strategies retailers are adopting for a successful omnichannel future. The research took place in May 2021 and surveyed 100 North American retail leaders in the CPG sector across the big box, retail pharmacies and grocery as part of […]
With the Dubai Summer Surprises and the Amazon Prime Day Sale, experts suggest bands leverage sound marketing strategies Dubai Summer Surprises (DSS) and the Amazon Prime Day Sale make a perfect mix of excitement and an on-demand hustle. While shoppers are getting their shopping lists updated, expecting to see big discounts, brands are awaiting much-needed […]
Twilio Segment announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale, through every channel, and across their entire customer experience stack. A customer journey is the complete experience a customer has while interacting with a brand, over […]
It’s the perfect time for retailers to install methods of collecting, understanding, and activating customer data, says Jaime Bettencourt, Senior Vice President, North America at Mood Media How can brands better optimise omnichannel retail strategy? Jaime Bettencourt: Optimising the omnichannel retail strategy means continuing to revolve around the customer. Retailers were expected to seamlessly move […]
Joyalukkas, India’s leading jewellery retailer, is collaborating with IBM Global Business Services (GBS) to design, develop and deploy a new cloud-native e-commerce platform across 11 countries including India, UAE, USA, UK, Singapore, Malaysia, Bahrain, Qatar, Saudi Arabia, Kuwait and Oman. Joyalukkas Jewellery, part of the Joyalukkas Group – a multi-billion-dollar global conglomerate – is one […]
Center-as-a-Service (CCaaS) market, Frost & Sullivan recognizes inConcert with the 2020 European Enabling Technology Leadership Award. Its keen understanding of market dynamics, customer demands, and industry Mega Trends has helped the company design a remarkable product portfolio and position itself as an industry challenger. Its inConcert Omnichannel Contact Center solution has steadily gained traction in […]
Netcore Solutions, announced that Danube Home, United Arab Emirate’s leading omni channel retailer has chosen Netcore’s AI-powered Automation platform to power customer engagement and retention through automated and personalized campaigns through the platform. Danube Home has a diverse portfolio of over 50,000 products spread across multiple categories ranging from interior furniture and home décor, garden […]
Customer behaviour and mobile technologies are undergoing constant changes, so businesses need to advance themselves to lead and stay connected with mobile users. Here are some mobile marketing trends for this year. Over the last few years, digital marketing has become a vital element of many companies’ overall marketing strategy. Mobile marketing trends rely on […]
