Incrementality has become the benchmark for proving media effectiveness, but marketers still need attribution, MMM and performance analytics to understand why campaigns succeed or fail.
Industry leaders from Kevel, DG Media Network and The Trade Desk discuss why the future of retail media lies in unified decisioning, connected measurement and commerce data.
Through this collaboration, WPP Media LATAM’s clients will gain access to a consistent, scalable framework to evaluate the effectiveness of WPP Media’s Advanced solutions.
The new Ampersand-Fandango-Kochava solution enables studios to reach high-intent audiences and prove performance from TV exposure to verified ticket purchase.
Through this partnership, Veridooh’s independent verification technology is now available for all pDOOH buyers leveraging Azerion's Hawk DSP across its premium pDOOH inventory network.
A new OAAA and Kochava study found that OOH advertising delivers stronger measurable outcomes than CTV and broadcast TV, driving higher in-person visits, digital engagement, and sustained consumer action.
Advertisers on Yahoo DSP in the US and Canada can now leverage InMarket’s measurement solution to better gauge the effectiveness of media campaigns across platforms in driving real-world conversions.
Albertsons Media Collective’s onsite incrementality measurement is designed to provide a transparent and consistent approach to evaluating performance.
DOOH adoption is accelerating, with 68% of planners increasing usage and 61% planning higher investment, yet 58% still cite measurement as the biggest barrier to scaling spend.
With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
