Media Measurement

By integrating VideoAmp’s data directly in the platform, Strata customers will be able to transact and analyse the delivery of ads based on this data asset.

Quotient, a digital media and promotions technology company, has released an impression-based multi-touch media measurement methodology for clients across on- and offsite display, digital out-of-home, and sponsored search media channels via Quotient analytics. Quotient’s Retail Media offering now helps companies measure ad performance across one or multiple consumer touchpoints, aggregate overall impressions, and view performance […]