marketing strategies

A step towards loyalty will be identifying different shopper cohorts, segmenting them into distinct buckets and engaging with each bucket differently.

The best business and marketing strategies can fail if the right technological tools aren’t part of your martech stack. From social media and email marketing to the metaverse, it’s crucial to arm yourself or your marketing team with the right equipment. Unsupervised recently surveyed 748 marketing professionals to find out the most popular tools for […]

Consumer behaviour isn’t just in flux; it has changed. Despite the pandemic-driven business struggle, brands continue to rebalance their marketing strategies after pullbacks, especially concerning traditional mass reach channels. A global survey among marketers finds that brands’ top priorities this year are to maximise brand awareness, develop more personalised strategies, and become more purpose-driven. According […]

CMOs in Israel are looking to build more scalable marketing operations. Here are our top picks of CMOs in Israel who are focused on result-driven strategies.

Klaviyo, a customer data and marketing automation platform, recently released a study titled SMS for Marketers that delves into how consumers’ phone relationships have changed during the pandemic. Notably, over 51 per cent of people state that they have increased their use of texting in the past 12 months, compared with other popular forms of […]

CIOs and CMOs need to work together to address digital customer experience and expectations. In 2020, more than half of the global population went online. Put simply, this means that more people now use the internet than those that do not. As a result of this shift, businesses now need to leverage the opportunities introduced […]

To succeed, businesses need to craft their ABM tactics to combine strategies and channels in interesting ways. Account-based Marketing (ABM) was one of the powerful marketing trends last year, and will continue this year as well. According to The 2020 State of ABM Report, 94.2 per cent of respondents have an active ABM programme besides […]

Digital marketers focus on metrics like views, brand recall, time spent, and sales. However, there is more to data than just measuring performance. The right information can shed light on how customers see them, measure the engagement and increase ROI.  Customer attention spans are declining, and in this age of information overload and connected technology, […]

The biggest strategic differentiators for successful, high-growth organisations are data and analytics. Whether it’s SMBs or MNCs, data is fast becoming their most prized asset. Afterall, harnessing the power of data makes organisations unstoppable. Though the capacity to utilise new marketing technology successfully and effectively depends on the technology itself, it also depends on the […]

Want to do your influencer marketing right?  Here are some strategies to identify the best-fit influencer for your brand Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated to strategies involving influencers.  According to a […]