Duroflex Teams Up with RCB
This partnership signifies a significant milestone for Duroflex, underscoring the brand's commitment to promoting better sleep and overall health.
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Duroflex, a provider of sleep solutions in India, has announced its collaboration with the Royal Challengers Bengaluru (RCB) for the ongoing T20 season 2024 as their Official Sleep Partner.
Sridhar Balakrishnan, CEO Duroflex said, “We are thrilled to join forces with the Royal Challengers Bengaluru for the T20 season 2024. We’ve always advocated the importance of sleep and continue to champion quality sleep for better recovery. Sleep plays a vital role in the recovery of athletes, and our mission is to provide them with the highest standards of sleep experience. We look forward to supporting team RCB in their journey and are equally enthusiastic about creating memorable experiences for RCB fans throughout the season.”
Rajesh Menon, VP and Head of Royal Challengers Bengaluru said, “We are delighted to partner with Duroflex. Look forward to a great season together and build a longer-term association.”
This partnership signifies a significant milestone for Duroflex, underscoring the brand’s commitment to promoting better sleep and overall health. Throughout the tournament, players will exclusively use mattresses from Duroflex’s Duropedic range, as recommended by RCB captain Virat Kohli. In addition, Duroflex plans to enhance player comfort by replacing all recliners in the team’s changing room with Duroflex recliners, providing a relaxing experience to help players destress.
