Marketing Automation

Adobe’s AI agents will support marketers and CX teams in making faster, smarter decisions within the Adobe Experience Platform applications.

By combining agentic automation with human expertise and built-in QA, AgentC helps agencies deliver faster, deeper marketing output without scaling headcount or compromising on brand nuance.

Zeta Answers integrates first-party data to detect customer intent shifts and trigger immediate actions across marketing channels.

HubSpot’s new deep research connector with ChatGPT lets businesses access AI-driven insights from their CRM data, helping teams make quicker and more informed decisions.

AI Query Summary is part of Iterable’s Smart Segmentation feature set, which adds an important intelligence layer to Iterable’s Audience Segmentation tool.

Azerion Intelligence uses a pay-per-use model with scalable AI tools and infrastructure, enabling businesses to adopt AI efficiently without high upfront investment.

Airship’s Branching and Custom Views use a visual editor and integrate with the platform’s AI-driven automation, segmentation, and experimentation features.

The launch of Active Intelligence reflects a move toward automation that aligns marketing efforts more closely with defined business goals across multiple channels.

LeadEngineAI is powered by AUVIA, an AI assistant designed to convert leads in fields like medical aesthetics, dermatology, cosmetic surgery, hair restoration, weight loss, hormone therapy, and elective dentistry.

B2bConnect provides marketing teams access to key data like demographics, contacts, and industry codes to help SMB marketers target the right prospects more accurately.