These new capabilities by ActiveCampaign create a continuous improvement engine where AI agents learn and improve over time, delivering AI that users trust like an extension of their team.
With the new capabilities, marketers can now activate personalised physical mail campaigns alongside digital display, audio, and CTV campaigns using fully extended first-party and third-party audiences within fullthrottle.ai.
The platform enables advertisers and Candid's own agencies to execute strategy, research, campaigns, and media buying with greater speed, precision, and efficiency.
The acquisition advances Webflow’s evolution into an agentic web marketing platform, where AI works alongside marketers inside structured workflows to create and manage digital experiences at scale.
AI is moving beyond experimentation to become the connective layer linking data, creativity, media, and measurement. As agentic systems mature, marketing organisations are beginning to orchestrate entire customer journeys through AI-driven collaboration across teams and channels.
Fatih Mehtap, Vice President of Marketing at Cloudways by Digital Ocean, explains how AI, LLMs, and no-code tools are transforming websites from static destinations into contextual, revenue-driving digital experiences.
From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.
Adidas, Uber, Airbnb, Walmart and Sephora have achieved growth in customer base and spike in ad effectiveness with lookalike audience targeting. The process lets a brand dissect its customers to spot common characteristics and reel-in previously unreachable high-quality customers. Airbnb, the leading online marketplace for short-term homestays, collects a wide range of user data, including […]
GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. eCommerce marketing automation helps online store owners scale their businesses in an automated manner— increasing revenue and sales. “Though we’ve had existing partnerships and robust integrations with eCommerce companies such as Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce, it became clear to […]
Sendinblue, providers of a digital marketing platform for small to medium-sized businesses, has acquired scheduling and video conferencing software company MeetFox. With MeetFox, Sendinblue customers can integrate a scheduling component through various channels, such as a website, app, email, social media page, or direct messaging, so they can schedule in-person and online appointments with clients […]
