The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.
New integration brings Wunderkind’s identity and decisioning into Bloomreach, helping brands recognise more customers, enrich journeys, and drive incremental revenue — without changing workflows.
The GTM Agent turns insight into action across the entire revenue operation, while the Deal Agent uses this collective insight to fuel winning action in a specific deal.
Custom Skills lets brands define their own logic in plain language, build skills from scratch, customise how existing ones behave, and connect them to any system in their tech stack.
The funding will support continued investment in Hightouch’s platform, expanding its capabilities in AI-driven campaign orchestration, decisioning, and cross-channel execution.
The app connects merchants’ Shopify stores directly to Bloomreach’s marketing and search products, enabling them to personalise every customer touchpoint with the unified intelligence of customer data, product data, and commerce data.
BrazeAI Operator, BrazeAI Agent Console, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio.
New AI agent, audience activation capabilities, and Command Center by Iterable help marketers deliver more relevant experiences, optimise performance, and maintain trust across channels.
With Synup MCP, agencies can build AI-powered workflows that manage listings, respond to reviews, publish social content, and analyse local search performance, all through a single, standardised protocol.
Marketers can seamlessly bring their Canva designs into Klaviyo to personalise, refine, and deliver customer experiences at scale.
