Marketing Automation

B2bConnect provides marketing teams access to key data like demographics, contacts, and industry codes to help SMB marketers target the right prospects more accurately.

Google Cloud’s Vertex AI helps Philips update marketing touchpoints more efficiently, manage compliance effectively, and ensure better use of existing and new assets by improving visual matching.

Iterable Nova will leverage Iterable's flexible data model, real-time infrastructure, and cross-channel foundation to deliver more predictive, accurate, and effective decisions.

Discover how AI is transforming retail marketing with SAP Emarsys, as Younès Ben Maïz shares insights on personalisation, customer loyalty, and omnichannel engagement.

Zeta's fully customisable Agentic Workflows enable marketers to chain Zeta’s generative AI agents to perform complex tasks and drive impactful results throughout the customer journey.

AI-powered marketing automation firm Mapp lands $13m in a funding round led by O’Connor Capital Solutions.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?

Adobe’s Experience Platform Agents use built-in AI within its enterprise tools to help teams work more efficiently and complete tasks faster.

Piper uses a business’s Marketo Engage data—including lead details, account information, and campaign engagement history—to create personalised experiences at scale.

By integrating with GlassHive, ConnectWise partners can now access sales and marketing automation capabilities powered by advanced AI technology.