As the creative AI layer in Claude for Small Business, Canva turns marketing briefs into fully editable, on-brand campaign assets owners can refine, publish, and scale, all from a single workflow.
The acquisition will complement Insider One's position as the most complete agentic platform for autonomous, end-to-end customer engagement.
New capability lets marketers analyse performance, uncover revenue opportunities, and create campaigns directly through the Omnisend app in ChatGPT — without switching tabs or learning a new interface.
ECHO AI automatically identifies the most effective channels, audiences, and creatives, enabling advertisers to achieve stronger user lifetime value and lower acquisition costs from day one.
The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.
New integration brings Wunderkind’s identity and decisioning into Bloomreach, helping brands recognise more customers, enrich journeys, and drive incremental revenue — without changing workflows.
The GTM Agent turns insight into action across the entire revenue operation, while the Deal Agent uses this collective insight to fuel winning action in a specific deal.
Custom Skills lets brands define their own logic in plain language, build skills from scratch, customise how existing ones behave, and connect them to any system in their tech stack.
The funding will support continued investment in Hightouch’s platform, expanding its capabilities in AI-driven campaign orchestration, decisioning, and cross-channel execution.
The app connects merchants’ Shopify stores directly to Bloomreach’s marketing and search products, enabling them to personalise every customer touchpoint with the unified intelligence of customer data, product data, and commerce data.
