As AI agents and automated traffic reshape digital advertising, performance marketers must prioritise traffic quality over clicks to improve bidding accuracy, reduce wasted spend, and drive meaningful conversions.
TapClicks' two core analytics enhancements are now available worldwide, giving marketers greater flexibility to analyse, manage, and present data.
With Ads Studio in Profound, marketers can manage the relationship between organic and paid marketing in AI Search from one place.
TapClicks introduces AI-powered capabilities to simplify dashboard creation and provide greater control over AI-generated presentations.
The study reveals how brands are mentioned, cited, and represented across AI-powered discovery environments, and why marketers need integrated SEO, content, and brand strategies to compete.
NIQ Cadence brings data and intelligence into one continuous environment, moving marketers off fragmented reports and onto a single system.
Unlimitail will deploy NIQ’s measurement capabilities as a core component, alongside a new data clean room environment and enhanced AdTech infrastructure.
The report found that ad fraud in the UAE fell 46% on iOS and 23% on Android, but fraudsters are increasingly shifting activity to organic traffic and other less-monitored channels.
By bringing Anthropic's Claude model into Tesseract's intelligence layer, the platform can now analyse the context, sentiment, and intent behind AI-generated brand mentions.
With this integration, marketers can surface Measured's cross-channel performance data directly inside ChatGPT, Claude, Gemini and other AI platforms.
