marketing analytics

The report found that ad fraud in the UAE fell 46% on iOS and 23% on Android, but fraudsters are increasingly shifting activity to organic traffic and other less-monitored channels.

By bringing Anthropic's Claude model into Tesseract's intelligence layer, the platform can now analyse the context, sentiment, and intent behind AI-generated brand mentions.

With this integration, marketers can surface Measured's cross-channel performance data directly inside ChatGPT, Claude, Gemini and other AI platforms.

Funnel Digital Measurement combines marketing mix modelling (MMM), Multi-Touch Attribution (MTA), and ad platform signals into calibrated insights for marketing leaders.

AURORA takes a different approach: it runs on INCRMNTAL's continuous, privacy-first incrementality engine, which uses causal AI to measure true impact across every channel, geo, and platform.

Marketing measurement has never been perfect, but today’s most successful teams are rethinking how they interpret data, combining MMM, LTA, and incrementality testing to build more reliable frameworks for business growth.

By embedding measurement into campaign execution, illumin removes the delay between insight and action, enabling quicker decisions, more efficient use of media spend, and stronger campaign performance.

Together, Adswerve and Amplitude help clients analyse and act on real-time, governed data from a single source of truth with auditable, AI-ready outputs built in.

New research reveals measurement flaws causing MMM to systematically misread affiliate performance—costing brands growth, efficiency, and market share.

By combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.