marketing analytics

Funnel Digital Measurement combines marketing mix modelling (MMM), Multi-Touch Attribution (MTA), and ad platform signals into calibrated insights for marketing leaders.

AURORA takes a different approach: it runs on INCRMNTAL's continuous, privacy-first incrementality engine, which uses causal AI to measure true impact across every channel, geo, and platform.

Marketing measurement has never been perfect, but today’s most successful teams are rethinking how they interpret data, combining MMM, LTA, and incrementality testing to build more reliable frameworks for business growth.

By embedding measurement into campaign execution, illumin removes the delay between insight and action, enabling quicker decisions, more efficient use of media spend, and stronger campaign performance.

Together, Adswerve and Amplitude help clients analyse and act on real-time, governed data from a single source of truth with auditable, AI-ready outputs built in.

New research reveals measurement flaws causing MMM to systematically misread affiliate performance—costing brands growth, efficiency, and market share.

By combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.

The Ad Optimizer empowers marketers and insights professionals to upload creative assets for an AI-driven frame-by-frame analysis of on-screen imagery and its accompanying audio.

For years, performance marketing distanced itself from brand and creative disciplines, positioning itself as a numbers game - analytical, precise, objective. But as automation takes more of the targeting, bidding and placement decisions, creative becomes one of the few levers marketers still directly control, says Paul Morris.

Commerce Observability ties together ads, retail, competition, and cross-channel signals into a connected layer that your teams and AI can act on.