marketing analytics

Amperity’s new measurement tool allows brands to regularly measure the total impact of their digital advertising campaigns across online and offline sales.

This partnership puts Stagwell's applications and Google Cloud AI in the hands of marketing professionals worldwide.

The launch of Adjust’s InSight will enable marketers to use incrementality analysis for ROI-positive decision-making. 

Through this collaboration, Infosys will provide in-race analytics, unlock fan engagement experiences, and enhance sustainability reporting and tracking for the Formula E championship.

Causal AI is a breakthrough methodology for the marketing industry. At its core it’s simply the science of cause and effect. But it is enabling marketers to measure every marketing tactic continuously without the need for experiments or A/B testing.

The permanent move away from UA adds another layer of complexity to marketers’ ability to measure return on investment (ROI) and the effectiveness of their campaigns. But, while this is further disruption that marketers could do without, it’s not all bad news.

‘Marketing Manager’ on mobile is designed for merchants looking for straightforward and swift campaigns on mobile, providing a user-friendly option.

INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organisations, announced today that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media […]

This is a two-part series on how offline retailers in the Middle East can leverage the power of digital transformation to succeed through a customer-centric, data-driven mindset in the COVID-19 era $2.1 trillion. – That’s how much of a loss the global retail industry is going to encounter in the current COVID-19 situation – in […]

In 2017, Gartner predicted Augmented Analytics to be the future of data. By 2019 – in less than two years – it emerged as the number 1 trend in data analytics. As per research published by Allied Market Research this year, the global market for Augmented Analytics will reach $ 29.86 billion by 2025. As […]