marketing analytics

The solution combines Meridian's open-source marketing mix modeling framework with Circana's first-party data, AI capabilities and deep measurement expertise.

Uniqode Insights identifies high-intent and returning scanners by connecting engagement activity across sessions.

As AI accelerates marketing decisions, Sarah Maina of AppsFlyer explains why trusted measurement, reliable data and human oversight will determine whether that speed translates into sustainable business growth.

Synthetic data promises speed and scale, but "digital twins" and statistical personas are not the same thing — and confusing them can be costly.

AI Campaign Insights Sessions give marketers 24/7 access to Bayes to explore, analyse, and understand campaign performance.

Tellagence Discover transforms fragmented conversations across social platforms, creator communities, reviews, forums, and surveys into decision-ready intelligence.

The proprietary AI ecosystem combines performance data, growth frameworks and vertical knowledge into a live operating model the traditional agency structure cannot replicate.

Ad Intel AI is a shift from traditional tools to intelligent, decision-driven platforms focusing on competitor strategy, spend, creative and market opportunities.

Incrementality has become the benchmark for proving media effectiveness, but marketers still need attribution, MMM and performance analytics to understand why campaigns succeed or fail.

Unlike general-purpose AI evaluation tools, Profound FactCheck is purpose-built for marketers managing how their brands appear across AI Search.