marketing analytics

Intelligence Pro connects causal inference models with planning tools to help marketers prove business impact and make faster decisions from increasingly complex data.

Freshworks CMO Kady Srinivasan on the 27-point gap between attribution models and real pipeline impact — and what AI success should actually measure.

The solution combines Meridian's open-source marketing mix modeling framework with Circana's first-party data, AI capabilities and deep measurement expertise.

Uniqode Insights identifies high-intent and returning scanners by connecting engagement activity across sessions.

As AI accelerates marketing decisions, Sarah Maina of AppsFlyer explains why trusted measurement, reliable data and human oversight will determine whether that speed translates into sustainable business growth.

Synthetic data promises speed and scale, but "digital twins" and statistical personas are not the same thing — and confusing them can be costly.

AI Campaign Insights Sessions give marketers 24/7 access to Bayes to explore, analyse, and understand campaign performance.

Tellagence Discover transforms fragmented conversations across social platforms, creator communities, reviews, forums, and surveys into decision-ready intelligence.

The proprietary AI ecosystem combines performance data, growth frameworks and vertical knowledge into a live operating model the traditional agency structure cannot replicate.

Ad Intel AI is a shift from traditional tools to intelligent, decision-driven platforms focusing on competitor strategy, spend, creative and market opportunities.