marketing analytics

Modern CMOs must blend data mastery, AI adoption, financial fluency and creative leadership to drive measurable business value and lead high-performing teams.

The products by Incubeta help brands move beyond static dashboards and subjective decision-making to gain clearer insight into what is actually driving marketing performance across different channels.

Martechvibe’s State of Martech 2026 report draws on insights from the global marketing community. It speaks on the attitudes towards technology investment, ROI pressure, AI maturity, stack integration, and the decisive shift from experimentation to execution.

By working together, Similarweb and Manus will allow their joint customers – as well as Manus customers being introduced to Similarweb for the first time – to give the Manus agent access to Similarweb data on web traffic.

The InfiniGrow team will help Amplitude close that gap by evolving analytics from reporting on what already happened into actionable insights that help teams measure, forecast, and optimise the impact of marketing on revenue.

Available in Rakuten Advertising's Insights & Analytics portal, Innovation Labs provides advertisers and publishers with a space to explore and collaborate on future-forward AI capabilities for advancing their businesses.

The release by Lifesight introduces causal footfall attribution, allowing omnichannel retailers to measure how digital media influences in-store traffic and business outcomes.

The integration enables marketers, SEO teams, and marketing analysts using Semrush to access live Semrush data and intelligence directly within ChatGPT, streamlining daily tasks without requiring users to switch between applications.

The integration pipes MNTN performance data directly into Northbeam, enabling customers to track CTV’s contribution to conversions, new customer acquisition, and the performance of other media, all in one third-party platform.

By combining conversational analytics with persistent, editable reporting spaces, AI Agent Dashboards bring structure, speed, and flexibility to modern media analysis, reducing manual work while improving accuracy and collaboration.