marketing analytics

Ad Intel AI is a shift from traditional tools to intelligent, decision-driven platforms focusing on competitor strategy, spend, creative and market opportunities.

Incrementality has become the benchmark for proving media effectiveness, but marketers still need attribution, MMM and performance analytics to understand why campaigns succeed or fail.

Unlike general-purpose AI evaluation tools, Profound FactCheck is purpose-built for marketers managing how their brands appear across AI Search.

As AI agents and automated traffic reshape digital advertising, performance marketers must prioritise traffic quality over clicks to improve bidding accuracy, reduce wasted spend, and drive meaningful conversions.

TapClicks' two core analytics enhancements are now available worldwide, giving marketers greater flexibility to analyse, manage, and present data.

With Ads Studio in Profound, marketers can manage the relationship between organic and paid marketing in AI Search from one place.

TapClicks introduces AI-powered capabilities to simplify dashboard creation and provide greater control over AI-generated presentations.

The study reveals how brands are mentioned, cited, and represented across AI-powered discovery environments, and why marketers need integrated SEO, content, and brand strategies to compete.

NIQ Cadence brings data and intelligence into one continuous environment, moving marketers off fragmented reports and onto a single system.

Unlimitail will deploy NIQ’s measurement capabilities as a core component, alongside a new data clean room environment and enhanced AdTech infrastructure.