marketing

Unlike conventional DSP reporting that offers limited, one-size-fits-all analytics, Strategus’ SalesLink for Auto delivers custom reporting tailored to the KPIs that matter most to the advertiser.

Under Hahn Labs, Hahn’s predictive analytics division, brands have access to behavioural modelling, campaign intelligence, and the C-Suite Confidence Report, all solutions designed to measure return on marketing investments (ROMI).

With creative, media, commerce, and data now unified and AI-enabled under Assembly in APAC, clients gain streamlined access to integrated solutions focused on measurable outcomes.

From strategy to storytelling, AI is quietly redesigning the inner workings of modern marketing teams.

The CommSite system delivers end-to-end automation for tasks like booking an appointment, updating a contract or finding the right product, while keeping humans in the loop for additional support as needed.

The acquisition strengthens ROR’s ability to deliver integrated organic media solutions, expand into new verticals, and enhance the full customer journey for location-based service businesses.

Movable Ink’s Autonomous Marketing features use AI to automate campaign execution and deliver personalised content, helping marketers improve efficiency and drive better engagement with less manual effort.

Generic top-level domains (gTLDs) can elevate brand trust, visibility, and digital control. How can marketers take advantage?

Customer acquisition in financial services is at a tipping point. As AI unlocks radical personalisation and privacy rules reshape data use, marketers must rethink how they measure, target, and convert—before they fall behind.

With this new AI architecture, Birdeye sets a new standard for intelligent, hyperlocal marketing—one where AI is brand-safe, localised, and outcome-driven