The best mechanics balance three things: clarity, momentum, and inclusivity. If customers can instantly see 'what’s next' and feel progress every time they interact, you’re much more likely to build real, sustained loyalty, says Kanchan Lad, Head of Product – MarTech, Papa Johns.
WPP Enterprise Solutions will launch with an initial portfolio of proprietary solutions designed to help organisations accelerate growth in an AI-powered economy.
The most successful brands use logic to enable magic: they use data, technology, and AI to understand context, anticipate needs, remove friction, and make better decisions. The goal is to create customer experiences that feel effortless, personal, and relevant, says Ilaria Buonpane, CMO at Wear That, Chalhoub Group.
According to Donna Benton, Founder & CEO, The ENTERTAINER, value isn’t always about saving, “it’s about feeling like you’re getting something worthwhile”. People still want a great deal, now more than ever… but they also want memorable experiences.
Daniel Hagos talks about the future of loyalty, the evolution of personalisation, and why consent, culture, and channel orchestration now define modern customer experience.
Marketing leaders from Team Saudi, Asma Hospitality, MSQ Middle East, and Cenomi Centres share how emotion, experience, and empathy are redefining brand relationships with consumers in Saudi Arabia.
Mike Fong, Senior Solutions Engineer at ObservePoint, explains why brands must move beyond ROI to focus on transparency, accessibility, and usability.
Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.
Functional value is now beating brand familiarity, says Sara Richter, CMO at SAP Emarsys. To rebuild loyalty, brands need to go beyond transactions and deliver relevance, recognition, and reward – in real-time. It starts with first-party data…
KPI dashboards may show green, but your customer’s experience could be flashing red. While early-stage companies focus on metrics, what’s often missed is the growing disconnect between customer expectations and what’s actually delivered.
