loyalty

Ahmed Khairy, CEO of Gameball talks about why true loyalty goes beyond transactions—brands must build emotional connections, personalise experiences, and leverage AI to stay ahead.

Jeff Zotara, Chief Marketing Officer at arrivia discusses the state of loyalty and how technology can make a difference.

With Programmatic Loyalty, brands and retailers can build and execute campaigns in three steps.

REWIND 2024: Nurturing the new definition of loyalty, how can brands transcend mere transactions to create value-driven, long-lasting relationships…

The campaign is running across digital-out-of-home, digital media, app, radio, CRM, and Shell’s retail stores.

The goal with multichannel services is to help brands scale efficiently, increase profitability, and build lasting customer loyalty.

IBS Software's iLoyal solution offers travel providers the ability to establish tailored customer retention strategies and integrate wider partner product offerings.

The loyalty offering is now available to financial institutions that onboard with Ascenda and progressively being rolled out across the existing client base.

AI has the potential to enhance or achieve strategic loyalty initiatives retailers have long sought—true one-to-one marketing and customer interactions, the genuine ability to influence purchasing decisions at the moment, and an effective lever for incremental spending.

The book introduces customer service leaders to a simple framework that cultivates loyalty through engaging, tailor-made customer experiences.