loyalty

Jeff Zotara is the Chief Marketing Officer of arrivia discusses the state of loyalty and how technology can make a difference.

DTC brands have a unique opportunity – a direct line to their customers. Martechvibe spoke to Joshua Foo, Senior Retention Marketing Manager at Chronos Agency, about growing visibility and finding that hero product.

To transform the company to become more customer-centric, there should be a shift in the thinking. In many businesses, the CMO is the classic ‘owner’ of customer loyalty. But actually, every member of the C-suite should care about and commit to a loyalty-driven approach, and businesses need to make loyalty an organisation-wide priority. Customer loyalty […]

It enables marketers to create hyper-personalised messages and promotions using advanced segmentation. Paytronix, a provider of guest engagement solutions for restaurants and convenience stores, launched Paytronix Mobile Experience Builder, a self-service tool to publish content in real time to mobile apps. “Restaurants and convenience stores must meet guests where they are, and more than ever […]

In the era of future-proof marketing, first-party data helps brands maintain direct relations with their customers and drive cross-selling and upselling. Last week, the Irish Data Protection Commission ordered Facebook’s parent company Meta to pay two fines totalling €390 million for being in breach of the EU’s overarching privacy law. The ruling is significant as […]

In an exclusive award ceremony in Dubai, Martechvibe acknowledged 30+ enterprises in two categories – retention and loyalty to celebrate the teams using marketing technologies to further their strategies. The most highly anticipated event in the martech community in the Middle East took place on December 15 when Martechvibe, in partnership with Epsilon announced the […]

In an exclusive award ceremony in Dubai, Martechvibe acknowledged 30+ enterprises in two categories – retention and loyalty to celebrate the teams using marketing technologies to further their strategies. The most highly anticipated event in the martech community in the Middle East took place on December 15 when Martechvibe, in partnership with Epsilon and WebEngage, […]

Brands are increasingly switching to intelligent loyalty programs, focused on tailor-made, exclusive CX and using technology for greater efficiency. Are traditional rewards-based loyalty programmes passé? The American Express SmartEarn Credit Card gives you some cashback as a welcome gift if you spend a certain amount during the first 90 days. Then, you earn Amazon or […]

Martechvibe undertakes a study to evaluate the challenges marketers face when building loyalty programmes in the region, injecting data and intelligence and consumer trends. The State of Loyalty report aims to establish the relationship between loyalty drivers, attitudes, and consumer behaviour. This report will study operational challenges, market dynamics across the Kingdom of Saudi Arabia […]

There are a few things brands should cherish more than loyal customers. A survey by CRO experts Invesp found that increasing customer retention by 5 per cent increases profits by an impressive 25-95 per cent. Also, loyal app customers drive three times as much revenue as other shoppers. So, when it comes to focusing your […]